How to Solve Your Customers Problem in 2 Clicks
Zack Greenfield • June 22, 2022
Today I'm gonna talk to you about the most important thing that your website needs to do for you and how it relates to your advertising, and how you're getting traffic. That's so important. So stick with me, you're gonna love this.
The most important thing, I'll just start right out at the top of this video. So you just watch this part. If you want bag the rest or listen to the rest, and it's not gonna be long promise you that, because this is a short to the point, absolutely mission critical concept that you must address on your website. You have got to solve your visitors problems within two clicks. Yeah. You heard me, you got to solve your visitor's problem. Show them that you can solve their problem within two clicks of the mouse. And maybe even one, if you're a superstar, what this means is that when somebody lands on your sales page or somebody lands on your website, your homepage or whatever the heck it is, they're you better. And they better know you better do this. And they better know right away above the fold.
That means the part they can see without scrolling what they need to do to solve their problem right now. So if you're heating, cooling person, you are a restaurant person. You are a medical person, you are a local business person. Doesn't matter. They need to see right away how they can solve their problem. So if their car broke down or their car is broken and they go onto your automobile repair shop website, what do they need to do to sell the phone? They need to call you. They need to book an appointment. They need to contact you. Those are the three things I can think of and they need to see those buttons, boom, boom, boom, right there. And frankly, they need to see 'em on their phone. So when we're saying website these days, remember we're mostly saying phone and we're mostly saying on that phone screen right there, when it lands, those three options are right there.
And the other one that we commonly put on our client size is find us, right? A lot of people, you go to the website and it's just ding around scrolling, looking like, what's the address? This place I'll screw. I'm just gonna look it up on Google maps. And you kinda lost him and you lost your engagement and you failed as your website failed in that scenario. Like he said, oh, well, it's on maps. Yeah. But don't you want your website to actually help your customers? Shouldn't your website on mobile. Be awesome. Shouldn't it address the three or four things that people need to know right away about your business, which is typically find you call you set an appointment, buy contact, you book, whatever, right? It's, it's, it's never more than three or four things. So right now, after you watch this video, get on your phone, check your website, make sure that your type, your ideal customer can see right away on that landing, how to start solving their problem, which is the problem that you solve, which is why you're in business. When they can do that right away, then your website's starting to be a success. If you got issues with that and you gotta get 'em to scroll and they gotta look through a menu and they gotta read some stuff, it's a fail do better. I promise you - It's gonna help you and it's gonna get you more customers.
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