I got another really good one today for you about putting together videos, either for your page or whatever, or even for reels or TikTok. You could probably use this anywhere. I'm confident in saying you could use this stuff anywhere, but especially on your home page or in video ads, which we love. So stick with me and I'm gonna give you two critical ingredients that you must have in your videos. 

If you've subscribed to my channel and if you have watched some of my previous videos, I have shared with you guys, some of our story boarding that we use for video advertising and that stuff is super powerful. It goes back to the beginning of television, a <affirmative> advertising. I mean, this stuff's been around for a while. It's proven is bullet proof proven psychology. So today's video though. I wanna pull out of this storyboard segments that really can assemble almost any video, a with to critical pieces that you need to have in any video that you're putting together around your business. And that, like I say, you could use in, in a TikTok or real or little feed video or something you might be putting together right now. So here's the first one. The first one is you need to have a segment in your video that talks about an action. 

The person must take to get the benefit of your product or service action benefit. So call us today and get all of your gutters cleaned off of your house. So it doesn't ruin your roof, right? Call today and preserve the roof on your house with clean gutters. I'm literally making this up on the fly. It's not scripted, but it's just like that action. Then benefit, take this action and get this benefit. You gotta have that in the video. And the next one is, and there's like the benefit, right? So action and benefit. But the next one is somewhere in your video, like at the end. And sometimes at the beginning. And sometimes I do that, like right now, say like this video for me, please. So that more people watch it. And YouTube sends out more of you. Like this video right now is gonna help somebody else maybe see it, and it's gonna help my channel get a little better. 

So I appreciate that. That's a call to action, right? I'm asking you right now, hit the freaking like button for me. That's called a CTA in your video that you're making for your business right now, you must incorporate a CTA. Now sometimes. And depending on the length of the video, you might wanna put the CTA in the beginning and you'll see that on television commercial sometimes like right up in the beginning of the ad, they're gonna say, call us today to find out da, da, da, da, da. And then they will also bookend that at the end of the video, which is typically where we see it and where you definitely do not want to miss out on that. So you got your action benefit segment. You have to have that to tie the person, doing something with them, getting something of value that they need in their life. 

The benefit is what they're looking for, right? They don't want a rotten roof. They want to preserve the value of their home. That's the benefit. Okay? That means that they will have less cost in the future, right? You remember already, that means stuff too. You can always use that action benefit. You're gonna marry those in your video. And then you're always going to powerfully have a good CTA called action in your videos. You can get those two things going. You can kind of screw around, around all around around that, but you don't wanna miss those two, right? So here's the last CTA subscribe to the channel. So you don't miss next video coming up the next couple days.