How to Make It Impossible for the Customer to Pick Your Competition
Zack Greenfield • September 2, 2022
On this video, I'm gonna share a little bit of magic with you. I'm gonna share with you a few tips to make it nearly impossible for your customers to choose the competition over you.
So we're in a competitive environment. Most of us are customers, consumers, clients, whatever you wanna call, 'em have choices out there. It's very likely that you're not the only person in business selling or doing what you do and you have to be competitive, but here's a few tips that I promise you are gonna make it nearly impossible for your customers and clients to choose the competition over you. First thing do not be the cheapest, lowest priced option. Huge mistake in positioning you in the market price is the number one thing that consumers use to perceive value. And if you're the cheapest you're gonna be looked at as the crappiest. So start by making sure that you're pricing middle to high. And frankly, if you're great, just be high and be great, and it'll work for you. The next one is about communication. Do not drop the communication chain with your prospects and leads.
In fact, I would argue that it is better to overcommunicate in an effective way. And I don't mean over communicate by overwhelming them. I mean be consistent and small bites, frequency over amplitude, something we talk about on this channel all the time, be frequent and be top of mind with your potential customers. The next one is also really important and takes a little bit of practice, but you've got to dig really hard into understanding your customers problems and challenges. And this one really will set you apart from your competition. Most people do not spend the time or ask enough questions to really understand their clients' challenges and problems. Here's what you want to hear your customers say. You want them to say that's right? You don't want them to say anything else like, oh, it sounds like you understand, or you want them to say that's right.
That's the ultimate confirmation that they feel heard by you and thoroughly understood. If you can get to that point, when you're talking with your customers and clients, then I promise you, you are already a thousand miles ahead of your competition. Get a list of questions. Get deep into these conversations with people. Don't stress about having all the right answers, stress about having the right questions. If you ask the right questions and allow people to talk and they feel really heard and understood, there's no way they're gonna pick the competition over you because the competition is not doing that. I a hundred percent promise you take those three tips, go out there and kill it. Be better, be different, be consistent, which already makes you better than almost anybody. And don't be cheap and low market. All of those are gonna be awesome tools for you to employ starting right now with whatever it is you're doing.
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