Search engine optimization is not a one-shot deal. For SEO to get results, continuous and consistent effort is necessary. Moreover, regular fine-tuning of optimization tactics and processes is crucial in ensuring your business maintains a strong web presence in the midst of a highly saturated online marketplace.

To improve the results they are getting from their SEO, Phoenix businesses must raise their game a notch or two higher with these additional moves:

Have you sniffed out broken links in your website?

How do you feel whenever you click on a link and arrive at a dead page? One thing’s for sure: Nobody is happy to encounter broken links. And unhappy visitors is bad for SEO. Broken links make your website — and therefore, your business — look amateurish and not credible enough, both in the eyes of humans and search spiders. Don’t let broken links turn potential customers off and hurt your rankings. Use tools such as Google Webmaster Tool to check for the quality of your links in an efficient and systematic way.

Have you tried out different forms of media?

High-quality blog posts remain valuable in any SEO campaign. But with such a high volume of content being produced each day in any given niche, you need to give your target audience more variety and a more interesting experience when consuming your content. Shake things up with other content forms such as videos, images, infographics, PDF, podcasts, slideshows and more. Know the preferences of your customers so you can present your message through a medium that will make them come back again and again and will compel them to take the desired action.

Have you stepped into your customer’s shoes?

The importance of user experience has never been as impactful as it is today. You want to ensure that every customer’s encounter with your brand is stress-free, convenient and positively memorable. For instance, don’t waste the time of your customers with a slow page load speed. That’s a sure-fire way to get them to hop over to the competition and completely shun your website for all time. Invest in techniques that increase load speed, such as optimizing the size of your images, auditing your plug-ins, cleaning up your code, minimizing plug-ins and more.

Are you seeing beyond your website?

Your SEO doesn’t have to live in your website exclusively. In fact, the most successful SEO strategies are those that acknowledge that SEO happens onsite as much as offsite. So power up your social media posts. Build relationships with the influencers in your community through various ways of reaching out. You may even set up a live event or a casual meet up. These activities can get you brand mentions, earn links to your website and enable you to get to know your audience better, so you can craft the right SEO campaign for them.