The use of keywords for marketing is essential for search engine optimization or SEO. But this strategy has to be done right to ensure positive returns. With the fast changing requirements of top search engines, it’s imperative that online marketers are smart with keyword research and placement; otherwise, there’s the high risk of getting slapped by discriminating search engines rendering the effort useless and a waste of money for the business.

A Phoenix internet marketing company has some of the smartest tips for finding the right keywords to use and where to best place them to satisfy search engines and also make content look completely credible.

• These are the places where your keywords should always appear: the URL, the title tag, the H1 tag, the body, and the image name and ALT attribute.
• If you want to rank your website faster, going for the less competitive keywords will work. It’s just too hard to rank high when you use popularly used keywords.
• While keeping keywords to a maximum of 5 for content is greatly recommended, do use the same keywords for all the content you churn out. Repetition is key – just not excessively in the same piece of content.
• Add a location to your keywords. This local SEO strategy can generate a lot of traffic and secure conversions because your intended local market can reach your online information so much easier this way.
• Make use of niche keywords. This means using keywords that are unique to your industry; these can help you net in online users who are truly interested in what you can offer.
• Test your chosen keywords. You can determine how well keywords will perform in an online marketing campaign using certain programs. Quite popular for keyword research is Google Adwords. You can also use an analytics software to see which keywords generate good results, or type in keywords using the search bar of various search engines in able to see which keywords are popular.
• Make short keywords long. Long tail keywords can be created from the usual keywords. Just add a couple more words and you’ll still have highly recognizable search terms for Google, Yahoo, Bing, Pinterest, YouTube, and other social media sharing sites.

These tips can definitely make your keywords more effective. You can expect more traffic and overall better online performance if you implement them in your online marketing campaign.