So we're going to talk a little bit about on-page SEO today and you know, this is all about really getting your pages and content to rank and behave well, as they're crawled by Google's algorithm for indexing and search. Now, I can tell you that, there's a lot of elements that go into this and, you know, there's all these different pieces to your page and, and all, a lot of areas to focus on, but on a high level, I want you to start with the first premise, which is that if you're actually talking about your topic or your service, and you're just, you know, the content is targeted at your niche and your target audience, it's pretty likely that you're doing fairly well with, on page keyword density and, relevancy, right? So the, so the algorithm is going to look at your pages for its relevancy against search terms that Google may return your pages for when somebody is looking for whatever the topic is. 

Right. And I think like where people spend a lot of time focused on this and it is really important. It also naturally occurs when you're publishing and doing a good job with putting out content on a regular basis. Now, there are some cases where, you know, you might just have kind of a static website and you're not putting out a lot of content and you want, what's there to be as best as possible because you're not going to be backfilling all the time with additional relevant content. And in that case, you definitely want a zero down and two, these couple of things that we're going to and make sure that you're pretty pinpoint sharp on all of them. So let's just start with the first bit of stuff to deal with. And that is your titles and your title tags and so forth on the site. 

You're age one, entitled tags really need to be appropriate and they need to speak to what the topic is. That's on that page, right? In a clean way. So they need to have, you know, typically a keyword mansion or a core keyword in that title. And in some cases, if you have additional pages, you can even do pages with longer tail keywords that are easy to compete for. We've discussed that on another video, right? So this is all tying together with other stuff that we've done here on the channel. And then you kind of go down from there and you have your body content and your images, right? One of the things we do see a lot of here is when, you know, if somebody brings us a website to sorta work on or fix is images, won't be tagged properly with alternate text or, and just remember that on images, the algorithm can't see the images like a human being. 

So the algorithm will look at the image images associated, associated data. And that usually comes in the form of an alternate text tag, which theoretically if for some strange reason that device, that somebody is using couldn't load the image, the little text would say, you know, picture of a cat or whatever, whatever that photo is. So you want to make sure that your image tags are all there and that the images are relevant to the story or the content, you know, and the keyword effort that you're putting forth. That doesn't mean to go hog wild and just tag every image with your keyword, because I can kind of backfire on you, but within reason, you know, and truthfully, I think the other thing too about, you know, SEO, that's important to understand now is that Google has done such a good job with, you know, implementing artificial intelligence. 

And they've had a lot of time now to get this thing working pretty well. So faking them out and trying to game the system really doesn't work well anymore. I think in the past, we used to be able to get away with some of that stuff. You know, 5, 6, 7 years ago, algorithm was a little bit easier to manipulate now with, you know, semantic programming, contextual programming, artificial intelligence, and some really like sort of high level stuff. That's built into this thing. You're not going to get away with just like padding in a bunch of BS and thinking that's going to like, you know, game your page up above some of your competitors. So that brings me back to the beginning of what I was open this conversation about is if you're actually doing your job and presenting your product or service to your relevant audience, and you're talking to that audience in your content, the way you write, the way you speak, the way you title things and all of that on your website, you're probably about 95% of the way there to cleaning up your on-page SEO. 

It goes without saying, this is also partly a scrub job, right? Not to have duplicate pages, incomplete, you know, sentences and thoughts, poor grammar, you know, keywords that are, you know, long tail keywords that are disconnected and things like that. You really want to just go through. And it's really kind of, you know, as much as this is an SEO job, it's also kind of a, an editing job of making sure that your content is clean. Now we can put some numbers around things real quickly here for keyword page density. And the general rule is still around a half a percent to 3% of the total tech. Would it be your keywords that you're targeting that whole thing about the way the algorithm works now though, is you can use synonyms and, you know, alternate, contextual descriptions, long tail keywords. And some of the things we've discussed on our other videos to enrich in that content for relevancy it also, and this is, was, you know, been one of Google's goals is that the content is more readable from a human standpoint and more, you know, it doesn't just sound like you're repeating yourself, repeating yourself, repeating yourself with the same terminology, right? 

You can use your natural the way you describe something by using cinnamons synonyms and other other language to describe the product or service that you're hoping to rank for. And the cool thing about the algorithm is it basically understands that now in a contextual sense, and that will actually help the relevancy and also help with the algorithm, understanding that the page is authentically about this content, right? It's not just like a game to page, so you're safe and doing all the things you would do. If you're just trying to explain it to one of your customers, prospects, clients, or whomever, you're hoping that would visit your website. So just on a checklist basis, I mean, anything that's missing duplicate, you know, truncated cut, or that just needs to clean up an editing. You need to fix that stuff. And, you know, you want to make sure that you've done your keyword research, what we talked about on another video and you know, what you're trying to put in and what these pages are trying to rank for. 

So go ahead and attack it fairly scientifically, but don't overload that effort and kind of blow out the readability, contextual relevance and, you know, human digestibility of your content, right? Don't just throw all those important things out the window. So you can play this keyword game on your pages because it's going to fail for two reasons. One, the algorithm smart to sort of sniff that out. The other thing is nobody wants to read, you know, sorta Franken Stein context, you know, Frank and Frank and context. Nobody wants that. Nobody wants to read that stuff. So even if they get to the page, cause it ranked they're going to get there and be like, who wrote this a third grader. So still shoot for high quality content well-written content, and then go back and see if you can tune in the proper keyword density. There are tools online, of course, that can analyze your content for keyword density. 

And those are out there and you could do a search for that. I'm not going to plug anything here on my channel, but they're out there. We certainly use tools like that when we need to do quick analysis. So go check some of that stuff out. If you need a little help and you want to put some more numbers around what you're trying to do. And, outside of that, you know, this is one of the important parts about building your website is to make sure that you have clean content for your customers. So go ahead and dive into it, get your stuff where it needs to be, make sure you check every page, delete pages that you're no longer using or there aren't relevant or don't carry current content or aren't current for your products and services anymore. Just clean that stuff up, right? Do house cleaning. That's basically what on-page SEO and content manager is all about. If you enjoyed this video, 

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