Quick & Dirty Marketing Tips- Calculating your marketing campaign needs and sales goals
Zack Greenfield • August 18, 2020
I'm going to share with you exactly how we figure out what we need to do for marketing, you know, for our marketing campaign to get the money that you want in your bank account from your business. Okay. So I'm going to take you over to the whiteboard. We're going to do some math. Don't get scared. I'm gonna show you how to figure it out. It's super simple. It's gonna put a hundred percent focus on what you need to do for 2020. So let's check it out. Okay guys, we made it to the whiteboard. I'm going to try to cover stuff up here for a sec. Uh, but here's our formula.
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So when you want to figure out what you need in marketing for the money that you want, this is, this is how it's going to go. You want to figure out your desired revenue, that's your number you're trying to grow. And we're going to make an example. We want to grow our business $50,000 more this year. Okay? So that's our desired revenue. This year is plus 50 K. You need to know or find out what your average customer ticket is like. What does your average customer pay you? And in our example, we're going to call it $200. Okay? And then you're going to divide those two numbers and you're going to get the number of new customers you need for the year. All right. So let's walk over here and check it out in real, real numbers. Let's, don't worry about all this yet, but 50,000 divided by the $200 per customer means we need 250 new customers spent a year on this project.
Now we're going to take that. And we're going to divide that by how many months in the year 12. And we're going to end up with 20 new customers per month. This is the number. This is our performance indicator for everything, for this business's objectives of what we're going to Mark it. We're going to market to get 20 new customers a month. And then we're going to get this 50,000 sale. So this is the formula right here. You guys, I'm going to snapshot this and make it a PDF for you. Cause I've got my, uh, a little rocket book beacons down here and you guys can download that or have it, but these are things you need to figure out. And then this is going to decide what you want to do for 2020. How many customers do you need? And this kind of determined how you're going to pick your Mark.
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