Quick & Dirty Marketing Tips - Episode 2

Zack Greenfield • August 18, 2020
One of the things we're setting up today is some automation for one of our clients. So automation is a big, broad topic, but specifically we're doing today for some, uh, one of the projects we're working on is one of the things we start with first, which is a customer onboarding or followup sequence. So whenever you get a new customer and I don't care if you sell a product or a service, that customer that is new to you, you know, you're obviously gonna talk to them a little bit, but when they leave your store or they've finished their interaction with you, then you want to trigger some sort of automated messaging that follows up with them like an hour or two, or that same day later in the day. And it says, Hey, welcome on board to my place. And thanks for buying my thing. And this is how you're going to take care of it. 

And this is what to expect. So you've all gotten stuff like shipping notifications and everything like that. That, that actually is a version of that. Like when you, when you buy something online, but if you have a local business and you get a new customer and they come in and they buy something like a great example is if you let's say you do a hair, you cut hair, you write color hair, it's great to follow up and give people, you know, some care recommendations after their treatment. What's the best way to take care of everything for the next, for the first week when to schedule, to get back with you. So you can remarket them. You can give them bounce back coupons on that. So a nice little responder series is great to set up for that. We usually do those in about three messages over the next three to five days, get one that same day, two days later. 

And about five days later, just checking in, seeing how everything's working out. Are you happy? Is there anything we can do to make it better or help you out? If you have questions, please call us that kind of stuff. That really genuine customer service stuff. But the trick is you set it up so that it works automatically, and you're not doing the work, but one time to set it up. And then that takes care of your customer service, uh, all the time, 24 seven. And if you really are moving your business along, even when your employees are product or service, and you know that the followup is a hundred percent. So checking into that kind of stuff, we can turn it out here. If you're not doing it here for early.
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