It's got to be okay with being in the middle of a problem. And I see a lot of clients and just people in general, myself included, you get frustrated, you get angry, you get disappointed, you get, uh, anxious. And then w and then that self doubt starts coming in about our offer our business, our service ourselves, the way we look, the way our brand looks, it all starts seeping in. Right? So one of the things you just have to get comfortable with in marketing is that you're in the midst of a problem, and it's a dynamic situation, and you just have to be okay with that. You've got to be okay with the fact that things aren't going to be perfect. And you want to try to log your wins, but every win is fractional. There's no, sure. Victory, even a win can be improved, right? And that's all the way down to your losses, you know, and you can judge them by whether you made money or not. That's where the break even is. But if you're looking at a bigger picture, your wins your losses on a sliding scale, and as a marketing campaign, you're in this dynamic problem, solving little teeny elements all the time. So it's like a moving liquid fluid situation. Once you're comfortable with that, then you're going to be okay. You let all those other negative feelings.