Quick & Dirty Marketing Tips - Email Marketing Basic Framework
Zack Greenfield • August 18, 2020
Here's one of the things I want you guys to think about. A long time ago you send these newsletters. I don't know if you guys remember how ridiculous that was, but that's kind of where the mindset was that there's this digital newsletter. So I was like this long email with all of the months things or something you would send at once a month or something like that. That is just totally dead. So if your mind is there, if you're doing that stuff kill nowadays, you really need to be fighting for attention. And so your focus has got to be on frequency, not amplitude. So you don't need a lot of big amounts of crap to go out. You need to be sending more often. Okay. So a lot of campaigns, I'll give you an example of this. We do some stuff where we send every day.
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Email is still one of the number one is the number one way to get in touch with your customer. So don't be shy with using it, but go for frequency, not amplitude. So a lot of emails we sent today were more, no more than three or four lines, three or four lines, just like a note you would write to your friend. Okay? So try those be frequent. And don't put that workload on yourself. Like you got to create this big masterpiece with all these cool pictures and bullshit. You don't need that. You need to write something meaningful, something relevant to your list, something helpful, and ideally link them back to your pages. That's where you can have your content, your retargeting pixels, you know, all these other elements to your marketing campaign, but on the emails, make them short and sweet. Let people take action.
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