So today we're going to go over how to make things easy for your mobile visitors. Now there's a couple of things to consider with this first off. I mean, you got these technical challenges, website builders as a whole, including web WordPress, which was notoriously bad at mobile, in my opinion for, you know, the better part of its entire history. Until recently, there are some themes now that allow, you know, uh, things to be better, but let's clarify two things you should understand right out of the gate. One is there are many website builders and tools that you can use that are quote unquote responsive. So that just means that they respond to different screen sizes. So you design a page and then a request comes in to view that page on a small screen and this responsive theme or responsive system, if you will squeezes it down and kind of stacks everything into a way that it's going, gonna look usable and decent on the smaller screen. 

So that's one solution and it keep getting better, but that was the original kind of way that everybody dealt with. It was risk responsive design the other way to do it. And I think, you know, the kind of the all pro way to do it is to serve a separate mobile experience of your website. So that means that the website, the backend understands what the request is that the request is being made on a tablet, a desktop, or a phone, then the person gets a different experience for each one of those. Now that's the most ideal situation. And the one that I definitely recommend, and the, what we do for our clients is create a unique site for mobile that is different than what the desktop looks like. So on desktop, we might have video backgrounds and kind of all like, you know, more heavy loading stuff. 

Um, and we don't have, you know, certain buttons that mobile users are gonna want on a desktop experience. Like a great example of that is click to call, right? A lot of mobile websites we use for local businesses, doctor's offices, restaurants, all sorts of things, law firms, or anything else. One of the big buttons we want, that's really easy on a mobile website is click to call. We just want to put that call button right underneath the visitor's thumb. Do we need a click to call on a desktop? Well, hell no. Cause the desktop computers not a telephone. So it's just a button that you don't need in a responsive web design. You kind of might be forced to put that in there. So then on mobile, it actually shows. And this one I'm saying it gets a little clunky, you know, and it's not ideal, but in the perfect world, if you could do something that is just for mobile, then that's what you want to do. 

And then after that, here's how we do it. We identify the three or four for acting that we either know the customer wants to take, or that are the best ways to serve that customer on their phones quickly, without them having to scroll and dink around and look through menus and you know, and hunt for stuff. So for a restaurant, that's going to be the menu, how to find us. So click and the launches, a map, click, make a phone call. And then the last one, depending on phone or reservation, if there's online booking, that's going to be, make a reservation, you know, depending on the type of dining. So that's an example. So there's just, so it's website looking nice. Four buttons, call reservation, map menu. What else do you need? Right. They can scroll and look, you know, and go about all this other stuff. 

But those are the things that are going to solve their most likely problem right now, which is we're lost. We can't find it. Problem. Number one, problem. Number two, we want to see what kind of food they have. That's the menu like problem. Number three, we want to make a reservation because we know we're an eight there. So they do that problem. Number four is I got some other set of issues. Like I need to, you know, have the chef, uh, make a special birthday cake, cause we're gonna have a birthday dinner. So I'm going to call and talk to the hostess. So you're getting a call. Okay. And a lot of people just look up websites to calls. So you never want to neglect that one. So that's a great example. Now, do you need those things on a desktop? Yeah. Some of them, but would you stack them up like that? 

No. Cause it would look like crap and it would just be awkward and weird and it wouldn't really sell the restaurant which you could do on a desktop in a totally different way with showing ambiance and video and you know, the patio, whatever the special features of that, that space are the food, you know, things like that. It's like all that can't really be done efficiently on a little six inch screen. So just give the person what they need, you know? So those are some thoughts on that. We use restaurant as an example today, try to figure out if you can get your site to serve mobile only and then do a great job with that. I'm letting you know on our stuff. Um, our typical low end client is going to run 60% mobile visitors right now. And we're, you know, in the second half 2020, uh, those numbers have changed a little bit this year. 

Cause people have definitely been home on a regular computer, more or less run around. Uh, but in the normal world that, you know, 75% of traffic can be mobile now for sure on, uh, especially on local businesses and things like that. Like take out restaurants and doctor's offices and stuff, lot of mobile. So you really need to put your focus there before you stress out so much about the desktop as business owners and even doing the job for other businesses. We tend to get my OPIC and spend a lot of time looking at that desktop site. But I'm telling you right now, that's not where most of your visitors are. They're looking at the mobile site and they just want to get shit done and get, you know, keep driving the car, whatever it is that they're trying to do or deal with their kids or something like that. 

They don't want to, you know, they're not doing all this stuff that we think we do on these beautiful desktop sites. I mean, there's a time and place for that, but don't forget. People are just trying to solve their problems. They want to hit one or two buttons, get that thing done and get on with the next thing. And they're going to like you more for it. So don't lose focus, uh, on all the other stuff when you really just need to solve people's problems and make things easy for them. So pay attention to your mobile, make mobile easy three or four buttons, no BS. And everybody's going to like it a lot better for if this helped you get things straight and you want more, make sure you subscribe, check this notifications like the video help us out. Now if one person likes him, I'm happy. I just keep doing them and catches on the next one. Thanks for watching.