So one of the things that we're constantly getting in here at the agency level is websites and advertising stuff that's put together by, you know, other folks, um, not place any blame or anything, but I was gonna say like the colors are a lot of times really crummy. So let me give you a little disclaimer for starters, one is I am definitely not the expert on making everything look great. Okay. However, I've learned a few things over the years, and one of those things is that you really need to have about five colors to work with that are brand related on a logo. I think, you know, the two or three color rule is probably the way to go, but for your whole brand, you know, palette kind of like what's usable across your websites, your emails and all these different ads and collateral that you're going to need to create. 

We usually generate a five color palette for most of our clients. There's going to be three that are core. And then two, they're kind of like, you know, bonus colors, if you will, that sort of go along with the three core colors. Now here's the other thing to consider. And there's a lot of this stuff on the web about this, but I'm bringing this up on this video today because I just see so much crummy shit come through here that we gotta fix. Um, and, or like update and so forth that, you know, it's an issue. I mean, thought out a lot of people have this issue and you may have this issue. So here's the other thing that you gotta think about when you think about colors, you got your brand colors, that part's kind of easy. The thing that you gotta do though, is go to like the other side of the color wheel. 

So if you got a cool colors in your logo and your sort of branding, you got to go to like the other side to like some warm colors, uh, somebody who's going to be contrasting. Okay. So if you've got a warm color logo, they ain't going to go to the cool colors, you know? So you kinda gotta go flip flop to the other side. And the reason you gotta do this, you gotta pick something from the other side or, uh, that's going to contrast, and you need to do that because you've got to have your calls to action and your buttons and so forth and some way to create some punchy action items on your landing pages and your website pages and things like that. So in a lot of other videos, we talk about button and you know, that we like to do and, uh, how to do some mobile design and things like that, that stuff all sort of starts to crumble. 

If you don't have this color palette thing really nailed down. So I'm going to tell you that if you can get the color thing organized, where you have some contrasting action-based colors, that people are going to draw, you know, it's going to draw people's eye to it. So they know to click or whatever, and then you've got your core brand colors. And then you can have, you know, like I say, you got these bonus colors are kind of like your backgrounds and you know, your text box things and you know, borders, and you can use those and lay those in and other places to kind of jazz things up. But if you don't have that, something nailed down everything, you do becomes a pain in the ass because you're struggling with that first step, which is, you know, to just apply your color treatment. So if you haven't done this and you know, you got a logo design or something like that, that was really a step further than where you should have started, which was starting with your brain colors in your full five color palette. 

So if you got a logo done and you never did that spark, then take one step backwards and get a full palette treatment done for your brand. And then everything you want to go forward with your ads, your pages, your webs, you know, like all these things you got to make, life's going to be so easy because you're just going to pull in from those five colors. And you're going to have your accent color, your action, color, your boundaries, and borders and backgrounds and your brand and logo colors. And everything's going to gel all the time. And you're not going to have to explain yourself. Now, the other thing too is if you're hiring some of this stuff out, like you have somebody running ads, you got somebody creating videos, you've got somebody doing your website. And so they, you don't want these people making shit up for you. 

You don't want them just coming up with their idea of how your stuff should look. So when you have your palette done and you know, your branding, you know, kind of directives, if you will, which can include some other things like offset and some stuff like that. You know, if you have all that organized, you can hand that over to these people that are helping you out with video and things like that. And they're going to be for one, appreciate it. Cause it's one less thing to stress out about. But two, they're going to give back to you a finished product. It's actually looks like your stuff. Not like some new made up version of their interpretation, which you don't want. Okay. So goal, if you haven't done it, go back one step, get a five color palette done. If you're, uh, you know, if you got a logo, do that. 

If you're starting out and you've done nothing, start there, then go to logo, you know, or do that process together, then go to doing all these other high level things. Okay. So if this helped you out and kind of cleared you up on some stuff, it can be Dick. What was difficult? People like don't know why they're struggling. And a lot of times this is the reason why the sugar to put things together, just didn't have this piece ironed out. We see it all the time and we fix it all time. So if you need help with something like this, of course get ahold of us. If you, uh, were, you know, inspired. And this helped clear things up for you, go ahead and like, and subscribe. And we're going to do more. We always are, you know, sharing kind of what we learned here, as much as we can and, uh, show this video to your friends. If you have somebody who's struggling with the same thing and we'll see on the next one.