Quick & Dirty - Minimal Reputation Management Setup
Zack Greenfield • August 18, 2020
Just a little follow up on the Google, my business stuff. That is where you're going to be getting your most valuable reviews. So one of the things that we see clients struggle with a lot is they will ask people that come to their store or into their business for reviews. And they think that's actually doing it. I call bullshit on that. People just don't follow up, even though they genuinely want to, uh, they get distracted with life just like you and me. And it just doesn't happen. And for you, your objective is to get those reviews. You got to get those reviews because it helps your ranking and map packs near me, searches, local business searches, and anything related to your niche. You want to be the number one voted business in your competitive niche.
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So you need those votes. Those votes come in the form of reviews, and you've got to have a system that automatically follows up with each customer that comes into your place that you provide a service for. So you got to have either a text messaging system, an email messaging system, or better yet both that hits them about an hour after they leave, ask them how their experience was, and then falls up, falls up until they leave that review. Even our systems, show them how to leave the reviews. We do video explainers because some people are clueless, um, and just set it up and make it easy as possible. So make that process friction-free and go out there and get as many reviews as you can. If you want to dominate your niche, I always tell people, make a goal to start of getting 50. And then once you get 50, you make it a hundred. And then when you have a hundred, you're kind of out in the open and you're just usually crushing everybody around you. And that's where you need to be. So make those goals, go get them.
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