Amplitude versus frequency, definitely want to focus on the frequency of your messages so that you have stuff going out regularly, because remember your goal is always to be taken up head Headspace and being in your customers and in your prospects in front of their mind. Okay. So, um, I just wanted to share with you an example today of some stuff that we're doing, where the, again, the emails are very short and the subject lines were very short. And I wanted to share with those, those with you on this video. So we had two subject lines that went out over the last couple of days, and they just said, um, the important letter, and then this follow up email, which only gets sent to people that don't open the first email. Remember I explained to you, I like to, a lot of times send a second one.  

I almost never sent one email because you just don't get very good penetration into your list. Generally, we're going to do one, two or three messages that are the same content, but different subject line. And maybe we just change the text a little bit. And we usually just exclude everybody that opens the first two rounds so that the third round is just the remaining part of the list, right? So you can set all that stuff up in MailChimp or whatever email service you're using. It usually has, um, some S you know, set up like that. And so those are the ways that we like to do them, but either way, the subject lines are very simple. One of them is the first one was, you know, this is important. Please read just really straight forward. And the second one was a reminder about this important letter and that's it. 

Both emails were no more than a couple of lines and they link back to this letter. And what's really important about that is that when they go link back to that letter, then we tag those visitors. Right. And then we also have another remarketing strategy. So we know we've then identified those people. So we've segmented them down and we've identified them as interested in that content. Right. So it's one of your main goals. That's one of the themes of, of all of your communications is to start segmenting your lists by interests. Like, what are they interested in? What type of product, what type of service? Um, you know, and then once you can figure that out, then you can hit them with more relevancy, right? So you can kind of start broad, figure out what they're interested in and then follow up with more laser targeted stuff. Okay. So that's it today. Keep up the good work. Oh, and since this is on YouTube, don't forget to like, and subscribe. And I guess there's a bell, so you might want to do that. And if you're watching this on Instagram, please share it and follow us if you're not and so on and so forth with all that fun stuff.