If you're a person who's sending out a lot of emails every week for one, I give you a round of applause because most people aren't doing it and it still is arguably one of the most effective ways for you to market to your customers. Uh, and any prospects that you might have on your lead gen lists. So the question used to be kind of cut and dry on this, but now we have such sophisticated email systems that we can do. Some things are really pretty magical that allow us to increase our send rates without annoying the crap out of people that don't want to get a lot of emails. So let's just start with some basic rules. If you have a list for your business, I tell all my clients, you need to at least send them something every week, minimally. So as four times a month, you can do them one morning, prep them, schedule them and be done with it for the month and probably about an hour. And the general idea of those emails is, again, I think we've talked about this on some other videos, probably like a one for five ratio. So you want to inform and give an add value about, you know, four times and then ask for something one out of five times. So 20% of the time you can ask for, you know, or send them an offer, ask them to take an action, like book an appointment, or sign up or get this new thing, or, you know, on and on, or watch a new video that you've come out with. You can ask them for something about one out of five times. I think you safe. There's some other numbers on that that seems to work well. But in general, to your list, you want to be creating authority, giving value and building a relationship with as many folks on that list that you can.