Quick & Dirty Marketing Tips- How Many Email Can I Send To My List
Zack Greenfield • August 18, 2020
If you're a person who's sending out a lot of emails every week for one, I give you a round of applause because most people aren't doing it and it still is arguably one of the most effective ways for you to market to your customers. Uh, and any prospects that you might have on your lead gen lists. So the question used to be kind of cut and dry on this, but now we have such sophisticated email systems that we can do. Some things are really pretty magical that allow us to increase our send rates without annoying the crap out of people that don't want to get a lot of emails. So let's just start with some basic rules. If you have a list for your business, I tell all my clients, you need to at least send them something every week, minimally. So as four times a month, you can do them one morning, prep them, schedule them and be done with it for the month and probably about an hour. And the general idea of those emails is, again, I think we've talked about this on some other videos, probably like a one for five ratio. So you want to inform and give an add value about, you know, four times and then ask for something one out of five times. So 20% of the time you can ask for, you know, or send them an offer, ask them to take an action, like book an appointment, or sign up or get this new thing, or, you know, on and on, or watch a new video that you've come out with. You can ask them for something about one out of five times. I think you safe. There's some other numbers on that that seems to work well. But in general, to your list, you want to be creating authority, giving value and building a relationship with as many folks on that list that you can.
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If they see that your emails are doing that, you're training them, that you're giving them good stuff and they will continue to open your emails. So your main objective was sending emails. It's not so much to get stuff for your business. That's the wrong mindset. The main objective of sending your emails is to train your list, to open your emails. You want to build a trusted relationship with your list. Then it's much easier to ask them to buy something for you later on. So it's not, it's not an opportunity to just beat people over the head, buy this, buy this, buy this, buy this, because they're just going to turn you off on subscribe, start ignoring them, or just, you know, deleting them as they come into the inbox. That's not the way you're going to train them to do the opposite of what you really need them do, which is open your stuff and take a look.
So the next rule that you need to follow is once you're sending once a week and you're sending mostly value and you, you know, you can do, there's two things you need to remember on this next piece, which is putting in passive calls to action and active calls to action. Now passive call to action might be at the very bottom, like underneath your signature or something like that. My new video, something like chill like that, where you're not really overtly beating them over the head, but you can put those in on every email, like a little call to action on the bottom. Like we've got this new thing you thingy. That's pretty awesome. Click here. So the body of the email is not about that. I didn't email is again giving value and, uh, information and education and building your authority. You know, these little passive links on the bottom, that's fine to do on every email on the active ask, the body of the email is about the thing that you want to offer them to buy.
So that's an active call to action, email, special offer, limited time, and all those other things that we've talked about in different trainings. Okay. But you can do those there, but you're only going to be doing that 20% of the time. Okay. So now you've got your Chicago, you're stacking things up. Now the last piece where it gets really interesting is, and really kind of answers. This question is, okay, you're saying these emails once a week. Now, when can you send more? We can send more. When somebody on the list demonstrates that they're interested in whatever that topic was. And this is where programmatic response comes into play. And it's really important. And I highly suggest that either pay somebody to do it, or you figure out how to do it, there's so many drills into a link or they express interest in a category of your services or some of the things that you provide, then it's okay to send them more emails about it immediately, even within the next hour.
So let's make an example. If somebody let's say you're a veterinary, we've done a bunch of work for vets, and let's say you offer a grooming services. So you might have a email that goes out about how to give your dog a bath. Okay? Now, if somebody drills into that email on a link and they jumped to a page that is about your, uh, nail cutting parts, you know, because that's one of the areas that pet owners struggle with is they might wash the dog, but you get nervous about doing the nails. Okay? If you have people that are clicking into that, then it's okay to immediately follow up with them with, Hey, we saw that. You're concerned about doing your dog's nails. We'd love to have you come in and we could show you, or you can let us do that piece. And then you can get them in on a grooming book for that.
So that's just one sort example of how you can do that. Now, when does that email go out 30 minutes or an hour after they click the link and then it can even go a second time that day. So I can tell you, we have some stuff where if that weekly email goes out and we have interest type links in that email and people click and express interest, then another two, and even sometimes three emails will go out in the next 12 hours. Now we black out overnight, no reason to send people emails in the middle of the night, but between normal daylight hours, they might get three more emails to try and get them to convert into offers that are relevant to where they express interest. So that's the way to think about it. If somebody expresses interest and you have an offer in that category of services or products, then you can go after them with offers to get that thing.
And that may come in the form of a discount, a onetime, a limited time a trial because they've expressed interest. Okay? So those can take different shapes and they can be different sheets on each one of those response emails, right? They may not take this deal, but they might take the next deal six hours later. Right? So if they're expressing interest, boom, boom, boom, you're going to stay in front of them. So that hopefully that helps to answer the question about how many you can and should send anything more than that.
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