How to create a good optic now opt-ins are like all marketing. They follow the same sort of three rules or three there's, three variables that you need that, you know, you need to get in balance variable. One is what type of audience is actually hitting the optin. If you're bringing in non-relevant traffic, that isn't interested in, what you're offering, you're not going to gain conversions. It doesn't matter. I mean, if you're trying to sell dog food information to car lovers, they're just not going to opt in. So you've got to get your audience and your traffic, right? You gotta be moving the right traffic to the opt in page. So that's variable. Number one, variable. Number two is clearly what are you offering? Right? What, what is the optin? I mean, does it have any value or is it just some cheesy PDF download which can work if there's a ton of quote, unquote, perceived behind the scenes expertise that packed into this PDF that nobody could get anywhere else that required hundreds of hours of research and, and all these things, then maybe how you're going to get somebody to pop on those and go for the download. 

For the most part, we've found that they do work in highly relevant audiences that are really interested in the topic. You can get still get some conversions on those, but in general, that response rate on downloadable content, if you will, free downloadable content has kind of waned in my opinion. Um, one of the things that is, you know, I've seen a lot more of lately is contest based opt-ins and I believe those are actually pretty fun and engaging. We have run a few here, uh, even I've run some and I can say they do pretty well again, when you hit the right audience and you have a good offer. So we did an offer as an example, that was a $5,000 giveaway. Yeah, we got a lot of opt-ins for that. It was pretty cool. But again, the value is tremendous to get all the opt-ins. 

So here's the first piece of advice on that. Don't try to go thin and cheap and expect you're going to get any great results because you probably will. Okay. Do something spectacular. I mean, if you really want to build your list and you really want to get more customers jazzed up and learning about your business, don't come rolling out with some cheap crap that they can get anywhere for free on the internet. Why are they, you remember people closely guard these email addresses. Now they don't want a bunch of junk from you. And they know that by giving you them their email address, you're probably going to send them a bunch of junk. So it's like, there's a, there's no like secrets anymore. And all of this, you know, everybody knows the game, um, including your targets. So don't be cheap, offer something amazing if you're going to do a contest, offer something awesome. 

Like I recently saw one on Instagram where they're giving away like a Ford Raptor truck, it's a $60,000 truck. Right. But I guarantee you, they're going to build a big email list from that. And, um, you know, that's probably worth it, right? Cause how do you, you know, if you, we want to get a half a million email addresses that are, we're interested in trucks and outdoor equipment is $60,000 too much to pay for that. Well, I bet down the road that they'll sell a lot more than $60,000 worth of goods to that list if they play their cards. Right. So it can be a good investment, but in general you got to do something pretty awesome. Okay. To get Optus. So if you're a small business that might be like a $500 giveaway or something that would seem really cool in a local local business environment. 

Like if you were a local, um, veterinary or say orthodontist, or you got to watch with medical, cause you can't offer a lot of free stuff, but if you're a cash pay or something like that, that can work. If you're just a regular local store boutique or something. Yeah. 200 $5,500 is probably going to be the Mark where you start to get people to want to jump in and see if they can get drawn for that to win. So that's contest based opt in versus content based, opt in. So be creative with your ideas, look at the market too, and see what, you know, maybe your competitors doing and what's working, but remember you've got audience relevancy, you've got what you're offering and it's perceived value doesn't mean actual value. And that's a whole other conversation for another video, but what people think it's worth is the most important thing. 

Okay. So it's gotta be worth a lot. And the last piece, the third, you know, sort of piece of the puzzle is, is the whole opt in process friction free and easy to deal with. Like, is it one click on Instagram to, you know, DM or, or tag to be part of that? Or is it just enter an email address? Right. So we, we don't even ask for first and last names now in our opt in fields, it's just email and done because you really don't want to create any friction there at all. Then there's also SMS opt in where somebody just puts in their mobile phone number and you can opt them in that way too. So that can work. So any way to make that really friction-free, and it's a topic we've talked about in other videos for buying and funnels and things like that, just less is more on that with getting people to act, you know, ask for the minimum from them because they're pretty much willing to do the absolute minimum. 

And so those are your three things. Okay. So just to review, you've got, your audience has gotta be relevant to what you're offering. You got to have a compelling value, you know, high perceived value thing that you're giving in return for this info, the personal information. And then the process has gotta be friction-free now the last piece that, and people could argue, and I don't want to get too long in the video is like, you know, the page and you see all these page templates and everything else. I think those are probably the fourth item on the what's important list. I mean, any page at this point, everybody's seen every version of it, you know, opt in on the right opt in on the left opt in on the bottom video, no video image, no image, text, only a little picture of the thing he, that you get. 

We've all seen them all. So it doesn't matter. Really. I think at this point they just started all feel the same. People want to just see what they're getting, know that they're getting it, fill in the thing, click the button, you know, Megan not hard. Um, I'm not sure that I think when they first launched design and that stuff was probably more important than it is now, but at this point we kinda got so much data on it. There's a few things at work. The templates are readily available. That's not really where you need to spend your time struggling, where you need to spend your time. Struggling is getting the right audience, getting a high perceived value offer and the page template and that stuff was, should take care of itself. So go get them out there and build your list.