Today's topic is getting help from experts. Now, clearly people come to me for help with marketing, marketing campaigns and growing their business and getting more customers and patients. We really spend a lot of time specify specializing and growing medical practices. We've done legal. Uh, we do a lot of restaurant. We've done shopping malls, all sorts of different local stuff, but we'd love medical. Now here's the thing that you should know in my own business. I have also spent multiple six figures over the last 10 years, getting help for our business, which now I don't necessarily need help marketing all the time. But sometimes I do. And that may be tough to admit, but I gotta tell you, sometimes we spend so much time looking at our own stuff or so much time looking at other people's stuff. We need an objective party to come and look at our stuff, because one of the dangers with all marketing and Andrew business and the things you do is you tend to fall in love with your own stuff. 

And then you lose your objectivity, right? You're so emotionally attached to the project cause you've got hours into it and money into it and all this other stuff. So you have this belief in this paradigm about it that may just simply be false, right? And it may be impacting your results. So one of the best things you can do is to get an outside objective third party, get them in to look at your situation. Now that's not just true for marketing. That's true for accounting. That's true for product development. That's true for decorating your store. That's true for the paint color on your building, right? There are experts out there that specialize in all these little elements that can help enhance your business so they can grow faster and better. Now the other piece of it is like, well, I'm not paying nobody. I don't need any help. 

That's just expensive. Yeah. Well, there's another side of that expense, which is opportunity cost. So if I told you today that you could take two years of struggling and compress that into three months and start making the same amount of money in 90 days, that would normally take you two years to achieve, how much would that be worth? Well, if you're running a $2 million a year business and you want to get to $4 million, the value of that is 2 million bucks in sales compressed from 24 months to three months. So you're saving 19 months across $2 million, which is an incredible amount of acceleration. So how much is it worth to pay somebody to make that happen? Probably a hundred grant, maybe 150 is a great value because you're going to get nearly a 15 time return on that, on that expense. So don't think for a minute that hiring experts means that you're just spending money. 

Hiring experts is all about investing in your business, just like you would doing anything, painting the walls, making marketing collateral, and buying new trucks or anything like that. Having experts and people that are better than you. This is where you got to get out of your own ego a little bit. You have to accept your weaknesses. Find people that are better than you at the tasks you suck at, get them involved, pay them well and reap the rewards of having an amazing team. Your job as a leader, as a business owner is not to pretend that you're graded everything. One of your most important things to be aware of is your blind spots and what you suck at once. You can identify that and you can get people in to fill those spots up shore up that fence line, where you're weak, not only two things happen, you have great results in those areas that are challenging. 

And you're also free to focus on what you really are good at, which is the value that you provide to the business. So don't dilute yourself and what you're great at by trying to do all these things that you suck at and then end up getting mediocre results on the sucky things. And the thing that you're good at because you're spread too thin, get experts in who know what they're doing, get the stuff offloaded that you suck at so that you get amazing results from people that are professionals in those areas, focus on what you're good at and compress your growth timelines by 10 X or 20 X in some cases. So hiring experts is one of the first things a savvy business owner will do. And getting a great team around you, of contract workers, employees, outsource agencies like myself, and whatever it takes to grow your business is what you want to do because the faster you can get from, you know, going sideways and surviving to accelerate into the point where you're free of actually having to go to work every day. 

That's when you actually have a business. And remember there's a distinction between a business and a job. So you're trying to be a business owner. I'm pretty sure because you wouldn't be watching this video. If you weren't an entrepreneur and you weren't trying to figure something out. If you want a job, well, somebody else will happily pay you to pursue their dreams. But if you're pursuing your own dream, this is the kind of stuff that you really need to think about. So hiring experts is in your favor and it's almost always a good investment.