In today's video, we're gonna talk about what the absolute bare minimum is that you can get away with on social media for a business. So if you are dreading, dealing with social media, or you're on overwhelmed with other stops, launching your business and try to get everything else going in the real world. And this video is gonna give you the minimums that you need to tackle as far as social media goes, stick with me. 

Okay. So I gotta tell you guys, we get clients all the time. Their first year with social media, I was working with one today and it's just overwhelmed and they don't really want to be doing that all the time. Now on other videos on this channel, we've given you guys some suggestions about how to save time and still get great results. So you might wanna dig for those, take a look, we'll put some leaks down in the description for those videos, but at the end of the day, not everybody has all the time and resources that we would like, and you might wanna just know, like, what's the minimum that I can do Zach, and I'm gonna give it to you. So here's the deal. You've got to have your business appear that the lights are on. So that's the kind of like the starting point with this whole conversation, it can't seem like your business is like shaky and these elements haven't been taken care of. 

So in the old days, this would be like getting a sign put on the building, but not turning the electricity on, it's like you got to follow through on some stuff in order to send the message that your business is open  viable and more importantly gonna stay there or be there. Right? People don't wanna do business with businesses. They feel are kind of like not fully operating cuz why bother, just find somebody that is okay, so you don't wanna have things look that way. So from that as a starting point for the conversation, we need to turn the lights on minimally and depending on the type of business that you have, kind of depends on what platforms you're going to decide to turn accounts on for. But in general, my recommendation is you try to set up at least two, maybe three. 

So that might be LinkedIn, Facebook and Instagram. I think that's a safe play. If you're not putting a lot of media out, don't mess around with the YouTube channel. It's just gonna again, be like a thing that gets set up, but nothing is there. So that's weird. So be careful with that. That's the one thing you don't want to do is turn stuff on and then not do anything with it, cuz it just looks like it got neglected or that something sloppy is going on in the background. So the things that you do turn on, this is my second point. You're gonna need to pay attention and participate a little bit on when it comes down to what do you have to actually do? Like what actions you gotta take. There's a few things you need to do set up the account properly and professionally. 

So check all the setup, boxes, get everything on there. Your hours of operation, your business, the logo file, a header image. And like in the case of Facebook, they have that cool page header. You really need to get something there. That looks great. Right? And, and again, turn the lights on with your best foot forward. So the few that you're gonna do two or three, you're gonna set them up properly. Like don't say, oh, I'm gonna do 'em all. And then they all look like crap. That's not helping you do two or three do two. And when customers actually say, yeah, I'm on this platform and that platform, when they go there, it looks legit. Okay, fine. Fair enough. Not everybody. Everybody can sympathize that. Not every business is every single place. Alright. That's not the expectation, but the expectation is that where you are, you're actually really there. 

So get the light turned on, do the setups properly, make the accounts done well professionally, all the little details, check it all off, get it all there and make sure that your information is consistent across each platform. You do not want to have messaging conflicts. And if you change something like your hours of operation on your Google business listing, then you better make sure that that is consistent everywhere else. Like on Facebook's hours of operations and other places where they allow that. So just put that on a list when one gets updated, the others get updated and it just has to be that way. You can't escape that cuz you do, you just can't have that out in the market. Get very upsetting for customers to see the wrong business hours they drive. And then like your closer say, oh I updated it, but not everywhere. 

Right? It's just not cool. So you gotta take care of that stuff and then let's get onto like the posting thing. Like how much activity do you need to supply? I, I honestly think many businesses that want to be at the minimums can get away with, two posts a week, which is just not that big of a deal. It doesn't need to be at high velocity, two posts a week shows the lights are on, you've got something that shows every week you're doing something. I think that's where I would set the minimums for these days. But again, we're only saying do it on two platforms. So it's really not that much work. You're saying two posts or two platforms. They don't need to be unique on each one. You can duplicate them over. 

And again, if you're looking to save time and not have to log in and manage a bunch of stuff, get a little scheduling system, you know, software set up and there's plenty of those online. I don't need to promote one here on this video, but get a scheduler that lets you just upload everything, do it for five minutes and walk away for the week. So this, this whole task that we're talking about about keeping this situation looking lively is maybe a 10 minute per week task. If you can just get your head around it, it does not need to be overwhelming and complicated. Now if you start getting a date engagement and followers and things, then yeah, you're gonna wanna do a little interaction with that, but you can do that on the fly. Like you do that with anybody. So it's again, not a huge time suck. 

So those are the minimums that I suggest if you're, if you're stretched and you're out of bandwidth, follow what I said. And then when life changes circle back and you can do more or you can add in some professional campaigning to those social media accounts or hire somebody like us to help you get some real campaigns going on those channels, but do yourself a favor, get the lights turned on and like this video, cuz hopefully I just lowered your stress level and go ahead and subscribe. So we see you on the next one.