Hello guys, in this video, I'm going to give you a formula we follow all the time to make great video ads that convert. So stick with me and I'm gonna share the secret sauce with you right here. 

So we all know that video is the most powerful online content that we can produce for our businesses. There's not a lot of discussion around that. So we'll move on from that. And except the fact that if we really want to grow our business, we're gonna need to produce some video content. Now there's a couple of phases that we need to abide. We need to understand when we're creating video or any ad campaigns, right? So we have some collateral that is designed to attract our ideal customers. Then we also have media that is designed to help convert our ideal customers. And then we have media and selling tools that are designed to close our ideal customers. And then we have indoctrination media that is designed to strengthen that relationship. So those that's the path that every customer is going to follow. 

They're gonna attract, convert close, and then we're gonna indoctrinate them. All right, today, we're gonna focus on that attraction piece, which is where many people struggle and video ads can be a powerful tool to attract more buyers to your product and service, and can also help screen off and get you the ideal people that you want for your business. So let's talk about the quick way to storyboard out cool, 15 and 32nd ads that you can put up on YouTube, or you can set them into, uh, video ad a advertisements on, uh, Instagram, Facebook, and all these other platforms that take video ads, which is pretty much everywhere, including Hulu now has self-service ads for probably a little bit bigger budgets, but you can actually get these types of ads to run on TV, which is phenomenal. So there are two types of video ads that we like to run that help attract buyers. 

They're both somewhat offer ads. The second one I'm gonna give you is a little bit more of an awareness ad. So let's start with the first one. So this is a direct offer ad, and this is the format you're gonna follow for your storyboard. The storyboard has six segments. So get out your pen and write this down. The first segment, you're gonna ask a question, but you're gonna frame it up in a positive way, right? So not a negative. Then you are gonna make your offer in the second segment. So this is gonna be a discount. And typically the first one, we will run that discount and expresses as a percentage. The next segment, this is segment three. We're going to talk about that same discount, but we're gonna express it in the cash value. Like a, like a hard number value, like 109 $99 off. 

Okay. We wanna do the percentage and the actual dollar figure that somebody could save. So, and you watch your language on this. You may say you, you can save up to, so don't make and guarantees, use that special language in there to kind of protect yourself. Then number four, you're going to state the action and benefit of getting this thing could be product could service doesn't matter. Click today, get more free time. Click today, enjoy a clean house. What, whatever the benefit of getting this thing is, and you really have to think hard on that because it's not often the thing that they buy, right? If I buy a lawnmower, the benefit is not owning the lawnmower. The benefit is a great looking lawn or the benefit might even be, and this is where we get into that. This means conversation. The benefit of a great landing lawn is this means your home will look the best on your street, click today and have the best looking home on your street. 

That's the benefit. That's the meaning for the buyer, right? So remember to extend those out, you gotta work a little bit mentally on this stuff. And then number five, the fifth segment where we're gonna offer some social proof. Joe says he couldn't be more thrilled with how easy this lawnmower has made his life. Third party at testation so critical to this type of ad because direct offer, we want that conversion, social proof really needs to be there. So that was number five. And number six is that closing segment. What is the action they need to do? What's the call to action. The CTA click. Now call now, learn more, get more, fill out this form. That's up to you, but you gotta close with that CTA. Okay. Now the next one, the only moer on it is it's not really so much a direct offer. It can be, but we open with asking. So segment one is we're gonna ask, uh, statistical question. Do you know how many women drive to work every single day? 

That person's like, I never really thought about that, but I'm a woman and I drive to work. How many other people are doing this? Right? Over 65% of women have to drive to work every day. Well, that's a lot of people. And then the third one is going to be this limited offer. During the month of July, all women that drive to work can get 25 cents off of gas by clicking on this app. There you go. So you see how that goes. That's 1, 2, 3. So it's as S state of fact at state, the state of fact around that statistic, and then you're gonna get into some sort of limited offer or an urgency type of segment in segment number three, then it's the, the last four, five and six are exactly the same action benefit, social proof, hard close. Those are your six segments for video advertising. 

Go ahead and crush it out there. If you need help with video advertising, of course we could probably help you. I know we can, we've done so many, but you can do 'em too. And they are the most powerful media for your business. So get those video ads up and running. You can even use ads like this and, and storyboards like this on your website Fyin areas where you want to convert, or you're promoting certain offers and stuff on your pages.