This is really the areas of focus for what you're going to put out. So the first thing to talk about is you got to have the first let's call it the first ingredient. The first ingredient is you've got to have a good offer. Now there's kind of two buckets that fall into. And I think Elon Musk said this quite well, that if you have a new product, like that's a new, you know, that solves a new problem for instance, that people, you know, didn't know they have, or it's like a new piece of technology or something you're kind of standing alone and what your offer looks like and what your product looks like. Doesn't necessarily have to be, you know, evolved if you will. It's almost like it's a beta. So if that's you, the pressure isn't quite as high, however, that's not most of us. 

And the other side of that discussion is that if you're going into an existing market and there's existing competitors or the existing products and services, then your offer your value proposition or what you're bringing to market needs to be exponentially higher in terms of value or capability in order for it to be competitive with those entrenched operators.  So if you're trying to jump into the local, you know, market for whatever your services, like, let's say you're an accountant and there's other accountants, and they've got a lot of clients and they're in your neck of the woods in order to jump into that market and open up your accounting practice, you're going to need to have a strong offer and order to pull existing customers away from these entrenched operators 

That are established and, or get new people that are just looking for an accountant into your office for a console, because they're likely to want to go to somebody who's established. So you're in a much more competitive situation there. So that's, most of us, most of us have to really work hard to put out a great value proposition, great offer because we are in a competitive situation. So that's ingredient number one. Now ingredient number two is the messaging and the messaging around this offer has to be solid, right? And that means that you got to have good imagery, you know, and I always tell our clients here is, you know, quality professional photography helps really tell the story like, you know, substandard images, even website. It doesn't matter where they are. If you're, if you're selling a product, of course, you know, you know, you gotta do good product photography, but I think where people get a little loose is they're not necessarily a product. 

So they have a service they're putting together this website or other marketing collateral. And that's where the imagery, you know, kind of gets confusing because you're not necessarily shooting your own stuff, although you probably should be, but you definitely want to have appropriate, you know, professional images, well-written copy and engaging text. And the messaging has got to be clear and concise. Now, here are the three that, you know, I got another three for you today. Three little bits that you've got to have in this messaging, right. Are what it is. What you got, basically, all right. The benefit that they're the person, the buyer, the consumer is going to get from this service or product, and then the action that they need to take. So that's the w the B and the a. Which you got the benefit and the action to take the WPA. 

That is God to be in your messaging in one form or another, but you got to hit those three things. Your messaging has got to be clear and concise. And then that brings us to the final ingredient of good marketing. And that is consistency. And there's a great speech from Steve jobs about, you know, success and consistency and not giving up. And if you haven't seen it, it's worth a look. But the difference oftentimes between one successful competitor and one who's not, or ends up getting washed out of the market, a lot of times is just sheer consistency. And I've done other videos on this channel about being consistent ritual and all that. But it really is. One of the most important ingredients to marketing is to be there all the time present so that when your ideal customer problem, their problem sort of boils over, you're going to be there with that helping hand and your solution to help them go through and change their lives, you know, with this thing you're offering. 

So if you're not consistent, though, so many of those opportunities are going to go missed and, you know, that's just of course, going to impact revenue and your long-term viability. So let's just go back quickly. I like to wrap it up, but your first piece is your offer. And, you know, that has got to be competitive in a competitive environment. That doesn't necessarily mean cheap. Let me add that in. When I say offer competitive, I don't mean be cheap. I don't mean be the lowest price. I mean, be the best value, which is a completely different discussion from price. Be the best value offer the most sizzle, the best product in the market, even if you're more expensive, just be the best. And then the next one is that messaging, it's got to be clear, concise, and have the WPA ingredients. And then the last one is you gotta be consistent month in w well, let's put this week in and week out, month in, month out, quarter in quarter out, and every year to grow your business, we'll see you on the next one. Hopefully that dials in to the main three areas that you've got to be focused on in your marketing all the time in order to be successful. Go ahead and give us a link on this video, hit the alert, and you'll be notified when we do another one, which is pretty much every week. So we'll see you on that next episode of quick and dirty marketing.