I thought we'd just do something fun today and I'll give you a, two thoughts on headlines, I think are incredibly productive. It's one of the areas that we all struggle with. It's like, I think one of the spots where you could just hit that sort of writer's block, if you will. And you're just like, oh, but let me put a little twist on it that I think will make things easier for you. For one, there's a lot of places that you can cannibalize headlines from. And I'm going to give you some examples here in a minute, cause I have some stuff keyed up on my, trusty Chromebook here. And the other thing to think about is just in terms of workflow for your content, right? So headlines are kind of like topics, right? Because a headline is essentially a promise to the reader about what they're going to get if they keep reading. 

And that's an important point to know that that's really important to focus on is that your headline is your commitment to your reader about what they're going to get if they decide to keep going. Right. So that kind of frames the whole thing up in terms of, you know, how important it is. But for our workflow purposes, having a list of topics is the first in my mind, step two, getting to headlines and you know, and or the other way around, but there's good argument by both me and many other folks that, you know, create content and have got to work with client projects and come up with all sorts of sizzly stuff, to start with topics, start with headlines and then back fill in, you know, the actual copywriting and the body content, if you will. So I'll give you guys a little, you know, sort of behind the scenes here, I spend a lot of time on this channel, just coming up with topics. 

And then, you know, we have like a running list of topics all the time, like maybe 25 or more. And then we sorta like, look at them every week and kind of go, how did these fit together? What's the, the order that they could be in and on and on and on. And, and that's kind of where things start. So as I go about my work every day, and this is what I'm encouraging you to do, if you go about your work with your customers and your clients and whatever your business is, notice the questions they ask, notice the things that you're helping with every day, right? And just off to the side, somewhere, pick up a pen or your phone or whatever, and, write down a topic related to that, you know, oh, what's the, you know, the best, the best way to plant, more than one plant in a pot is, you know, I mean, could be anything, does it, it just is whatever it is that you're getting hit with that week can become a topic. 

Once you have these rough topics out like problems you solved during the week for your type your customers specifically, then those can morph into headlines. And now this is where it gets fun. So I told you at the beginning of the video, that there are plenty of places that you can cannibalize really cool headlines. So we're going to do that right now. Maybe let's stick with the, with the nursery owner example. Let me see if I can rewrite those. So what I'm doing in here is I went on to Google and I typed in magazine covers. Now here's a little secret for you, the guys and gals that write magazine, cover headlines, get paid a bundle to put those little headlines above what I call the peop you know, so when magazines are stacked on a magazine stand, there's that little top section. And that's like the peep. 

And is this all been figured out a long, long time ago because magazines have been around for quite some time and those headlines that are peeping, right. I've got to have a lot of intrigue and they've got to be framed up with like insider secrets tips and, you know, reveals. So all of those things and, and, or my favorite one that people just cannot resist the idea that they're going to get to ease, drop in on something they otherwise should not be able to hear or should not have been able to, listen in on. So those are always fun. I'm giving you, you know, these are some of the old tactics here, so let's just click on any magazine cover. I'm just going to click on glamour.

Here's the headline ready? Sexy hair. Yes, please. Easy looks for long and short. So that's the one of their titles and that's above the peep, right? So that's a valuable space for them because that's going to stick out above the, a magazine rack, right. And then they have another one on the same magazine, but we weren't, we're not going to do that. It's like 198 bags and shoes. That's the, that's a classic formula, in copywriting. That is the overwhelming list. Like 75 ways. You can accelerate your houseplants growth. There's like 75 ways. Holy crap. So the reason that works is that's just overwhelming value. Right? Remember our promise to the reader is the readers, you know, chance to evaluate where they want to keep going. When they see something so 

Overwhelming, they go, well, my time must be worth 75 tips. Or in this case, 198 bags, shoes, and dresses that are going to be the summer fashion obsessions. So it's just like overwhelming value, which means paying eight bucks for this magazine is probably a good deal. You see you getting it now. All right. So let's go back to sexy hair. Yes, please. Every Le  easy looks for a long and short. So let's reframe that headline. Sexy hair. Yes, please. How about deep green growth? Yes, please. I remember this is a nursery, right? We're promoting a nursery deep green growth. Yes, please. Let's say easy, easy tricks for both long and short grasses. There you go. That's pretty darn good deep green growth. Yes, please. Easy tips for both long and short grasses. Bam. So there you go. I just showed you one of my favorite little tricks and I mean, it just sounds terrible, but you can go all over these awesome magazines. 

And this is like Vogue glamour, you know, GQ magazine, time magazine, vanity fair. All these magazines are paying the best copywriters in the world to come up with. Cool headlines. And you just need to look on here, any one of these and reformat those for your niche, your customer, and your content. So just use your topics to start migrating, to headlines, pull your topics from your every day, you know, activities and then go over and see what you can do with, you know, cannibalizing some of the formats that are proven time-tested strategies by the best copywriters in the world, leverage that success, make it your own. And I look forward to seeing you on our next video, where I think we're going to do some more on copywriting, honestly.