Now, I think everybody knows, and it goes without saying that ranking for keywords that are common searches, right? Even common searches, organic searches that people do on Google or the internet is going to help rank your site for those searches and potentially get you more clicks. So the first thing you've got to figure out is who you're competing against, and this is something you may already know, or depending on, you know, if you're trying to compete nationwide or in a larger region than just what you sorta know in your neighborhood, then you may need to be doing some con competition research and analysis and find out, you know, when you do searches in Google for the services that you want to offer, who's ranking for those services, who's known in the industry for, you know, having an existing clientele or something that you want to emulate. 

So you need to identify the top five, in my opinion, either in your area or in the area that you cover, if you will. All right. And then the next thing you need to figure out is what are those folks ranking for? What keywords are they focused on, right? And you need to then decide, you know, if your site is new, of course, you're probably not ranking for anything. If your site has been up for several years and you're ranking from some stuff, the question then becomes what's the gap between what your ranking for, or not ranking for and what your top competitors or the businesses that you want to attack, what are they ranking for? And that's known as the keyword gap. So once you generate that report and that research, you can figure out what spaces you need to fill in with, on your site that starts to drive your keyword strategy in terms of your competitors. 

Now, the next thing to figure out, and this is where most people start is what are the main sort of money keywords. And that can be expressed in a lot of ways, but one of the most simple ways to figure that out is where, you know, what keywords in your niche or keywords that are related to your services are getting the most hits in terms of traffic and clicks on a monthly basis. Now that doesn't always mean that those folks that make those clicks are actual buyers, and that's where things can get a little confusing, because there's also some other elements to look at, like, are those keywords tethered to some sort of buyer intent or are they tethered to visitations? And you know, other, you know, sort of thoughts that people are having maybe research or they're early in the bioprocess, right? So there's going to be different elements to that analysis, but on a fundamental level, you really just want to figure out where the traffic is and what words the folks are typing in when they're doing searches about your services and offers, whatever it is that you're up to. 

And then the last piece of this or the bonus is to tart looking at long tail variant of those core keywords. And there's a couple of reasons you want to do that when you start ranking and optimizing the content on your site, it'll be easier for you to rank for long tail keywords. And if you don't know what that means, it's pretty simple. It's just a keyword with a long, you know, some extra words on it. So you could, an example would be dog collars. That's a hot, hot, competitive keyword, right? Amazon and chewy. And everybody's going to be all over. That can be very hard to rank for dog colors, but a night might be easier to rank for dog collars for small chihuahuas. That's the longterm of that core, highly competitive keyword. You're going to have a better shot at ranking on those long tails, as you start out and, you know, start aggregating traffic on your site. 

So that's kind of the next extension of the whole discussion and how to get your site ranking for more and more keywords. Don't underestimate the power of these long tail keywords to bring you relevant buyer traffic. So let's leave it with that. I'll just sum it up real quick. So it's working on figuring out who your competitors are, conducting analysis on what you are ranking for. If it's nothing that's fine, then everything's wide open. Actually it's almost in some cases easier. And then what your competitors are ranking for and figure out what the overlap is and where you need to work and what words you need to work on. Then figure out what your money keywords are, where the most traffic is, and then start working on long tails, depending on budget and how you want to attack that. I encourage you also, while you're working on those, if your SEO struggling to go back and visit one of the videos we did on PPC and some of them strategies, because those can bring you traffic right now, while you're working on your SEO. If this helped you go ahead and like the video always gets me pumped up, I'll see you on the next one, get out there and do that research.