How to Rank Your First Page on Google
Zack Greenfield • August 18, 2021
We're in the middle of our SEO series of videos here on the channel, and last week we covered the beginnings of keyword research and how to get that set up. It occurred to me as I was coming off of that video that I want to share one of our little tricks. That is a great place to start. If you have a new website or you're not really ranking for much, this one's an easy kill, and it's going to make a big difference for you both now and in the future.
Let me share with you a little hack, a little SEO hack. If you have a new website, new business, or you just feel like your rank, not really ranking for anything, I'm going to give you a trick right now where you can start ranking for something. That's really, honestly, one of the most important things you can rank for now. Everybody's always focused on ranking their home page or ranking content and so forth, which is important because you do want to get traffic to your site. But more importantly, you want to get the folks that are hearing about your business as you're starting up or your new website or whatever outreach you're doing. One of the first things people are going to do is search for your reviews. So this touches on a couple of different areas we've been working on and kinda is one of the back doors into SEL. If your new business doesn't have a lot of reviews on say, Google maps, Google my business.
Doesn't have a lot of reviews on Facebook, just starting out. This is an awesome SEO strategy for you. What I want you to do. And it's very easy is create a web page on your site. That is your, you know, hopefully your website is pretty close to the name of your company. If it's not that's okay, you can use your root domain and create a page URL, which is then slash the name of your business. And then slash reviews. Basically what we want to do is index for your brand name, your company name, and the word reviews. So we're going to create a page on your site that is so-and-so business XYZ business slash reviews that on that page, you're going to put the first few reviews that you have for real customers. I don't want you to be faking or putting up any false information, do not do that.
But I do want you to put up the first real comments and positive feedback you've gotten about your business. That also includes now, if you want to go for the bonus points, you can also put on this page and embedded YouTube video that is also SEO optimized for those same keywords. And the keywords are just two things, your business name and the word reviews. The reason this is so important and powerful unit for you is that as you're starting out and your new business, new website, one of the first thing or new product, let's add in at all in, if you're a new product, new website, new business, the first thing people are going to want to do is find out what other people are saying about you. So the first thing you need to do is take control of the narrative. And the way to do that right away is start ranking pages about your own reviews, so that when people type in your website, brand name, product name slash, and the word reviews, your pages are going to come up.
Not other stuff, Facebook, whatever other comments and other blog articles and things like that. You want to really control those first, that first page of ranking when it comes to the reviews on your business. So go ahead and build your own page. That's going to rank for that. Now what's exciting about this is if you're new, there probably really isn't a lot of other stuff that you going to have to compete against, but what's powerful about it is when a new car or some or a referral or anything like that. Like let's say you're in a, you install artificial lawns and you're just starting out in that business. Your new customers are going to say, yeah, I wanted, you know, the guys giving me a good deal, but I want to see what the reviews are. Yeah. You're going to type then XYZ, turf company, slack, you know, reviews.
And your page is going to come up and you're going to get to show them the content that you want to show them. And if you do this YouTube that I'm talking about for extra bonus points, publish a video would just literally put your camera. And one of your cousins happy customers face and say, Hey, do you mind giving me, you know, a little feedback on camera here that I could put on YouTube. So other customers can hear what a good job we did here. I know you're happy. Sure. It'd be awesome. Put it on there on, and YouTube rank that video for XYZ turf company reviews. Then take that video, put that on the same page that we made along with some textual reviews. And you might even put a little paragraph on there. We, you know, we're happy to share our reviews with our happy customers at XYZ turf company, a little bit of keyword optimization and some of that content and then have them all there afterwards.
So you just kinda check all the boxes there and I promise you that page and that video will rank very fast on page one for your company name and the word reviews. And the reason is that it is basically a long tail keyword that nobody else has competing for, but for you is incredibly important. So go ahead and get out there and do that. That's a little behind the scenes, insider trick. If you will, to gaming some SEO, getting some stuff to rank that in my opinion is incredibly important for your business and all businesses. And that page, if you do it well, can stick with you for years and be the dominant ranking factor when somebody looks for reviews about your business. So go take care of that.
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