The Only Reason to Use Social Media
Zack Greenfield • March 20, 2022
The only reason you should be using social media is to get customers. I know, right? That sounds so obvious. But I think a lot of people lose track of that because social media and the algorithms that they use are designed to mess with your mind, right? They're made to want you to engage and play into this sort of ego net of adding some sort of strange what I call soft number satisfaction from likes and all these other things. And you know, you can grade that in some level of engagement, but that's not why you're there. If you're a business owner, I mean, it's cool to have people to review, come on your product and stuff, but nobody's buying it then you're missing the boat.
So the thing to focus on with social media is to treat it as another marketing campaign. So you might call that like social media marketing, right. And not think of it as a platform like your website. And I think that's where a lot of business owners get confused. They go, oh, I don't need a website. I have my Facebook page, or I don't need a website. I have my Instagram channel. And here's why that is dangerously false. For one, you don't own Instagram and you don't own Facebook and you don't own TikTok and you don't own any of these things. So the owner of those places that you've decided to build on can take away your land anytime. Right? You're just a, like a share Cropper on, on these platforms. And frankly, the more content that you and I produce for these platforms, the more money we're putting into their pocket, because we're helping them grab more attention, which is how they calculate what the value is of advertising on their platforms.
Right? So you gotta understand all of that to figure out for your business, us what you're there for. So you gotta stay focused on your objectives and your objectives are to get clients, get customers and make sales, right. Not get hearts. So you can have the soft numbers and that can give you some signs of life. But at some point you've gotta look at the hard numbers and the hard numbers. The number one hard number is, are you getting traffic back onto your pages? Right? So the other way to think about social media is it's like a pond and it's full of Phish and we're all pouring water into the pond to keep it fresh and ready for all the fish in the pond to be happy. Right? And all the business owners are sitting along the beach with their fishing rods, and everybody's gonna line in the water.
And the idea like Annie fishing is to pull a fish out and put it in the bucket and take it home and eat. Okay. So if you're a fish in the pond and you're not on the shore trying to pull fish out, you've lost perspective and you're not in the right role in the relation chip, right? You don't want to be that fish in the pond, right? You want to be fishing out of that pond. So Facebook, Instagram, TikTok, YouTube, any social media platform that we're participating in. And we're putting content in is a nice pooled effort from all of us because it's aggregating traffic into you, a barrel. If you want to use that fish in a barrel, metaphor, it's putting everything in a barrel, which is great. So there's all this like active traffic, but you got to focus on extracting traffic out of that platform and back onto your own property.
And there's a number of reasons you want to do you that you wanna get people back on your own property, because you want to track that be successful in pulling traffic to your, your own pages and your own checkout pages or whatever your funnel is. But you also want to get them back on your platform. So you can pixel and tag them and retarget them, which, if you watch my channel, there's plenty of videos on that. And I'm sure we'll do more because retargeting is so important. If you're selling online a service or a product, and you're not retargeting your traffic, you're missing a huge amount of business. That's a whole nother conversation, but in the content of social media, that's one of your biggest objectives is to put content at out there. That's gonna attract your ideal customer or client.
And if you do that, right, they're gonna resonate with that and wanna see more. And then you gotta give them that opportunity, but you want to give it to 'em on your own pages so that you can identify them, maybe get them to opt in that's ideal. But even if you don't get them to opt in, you definitely wanna retarget them and keep building that relationship through your advertising campaigns, right? And telling them more about your product and your reputation, all the other things we've talked about on this channel. So stay focused with your social media. Don't be a fish in the pond, stay on the beach with your fishing rod and get fish in the buck gate and go home and eat if you like this video. And I hope you did go ahead and smash the like button for me, subscribe to the channel and we will see you on the next one.
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