Getting People to Opt Out
Zack Greenfield • March 15, 2022
In today's video, we're gonna talk about something that's a little counterintuitive and it has to do with your email marketing and your email list, and we're gonna discuss why you would want and how to get people to opt out of your list. Right? So we work so hard to get people to opt in. It seems like a crazy topic to talk about opting out, but there's a very, very good reason why. So hang in there and I'm gonna cover it with you.
In the world of email lists, it seems like the objective is always to hoard as many addresses as you possibly can. And it is true. We do want to build the biggest email list that we possibly can build for our business, because email is still the number one way to connect with new customers. And of course your existing customers. Now, here's the thing though. Why would you want people to opt out? Well, lemme qualify that statement a little bit. One of the things that we want to do with our list is cultivate relevancy and find out within a bigger list, what people are specifically interested in. Right? So in order to segment that list, we might send some really targeted content that is only going to appeal to the exact folks that we want to engage within a bigger list, right? And what that's going to do is filter and effectively get opt outs on the table for people that don't want the product or service that we're now focusing on like a laser.
So that can really help you because as you drive and discover that relevancy in your list, then you can start talking to and engaging those folks on a much deeper level and getting much higher conversion rates, because you're now zeroed in on folks that are really listening and interested in and the product and service that you have to offer. Now, the other way to think about that is putting up, like, it's basically like a screening. So you're sending out content or a message that is like a screen wall. And it's only designed to let the folks in that you want to engage for that product or service, right? So it's, you know, a little counter and intuitive. It doesn't mean you wanna blow up your whole list. It just means that you want to go for relevancy within your bigger list and uncover some folks in a specific segment of that list that are going to be interested in the thing that you're trying to push for this quarter. So I'll go out there and test a little bit with your email list and see how you can segment for relevancy. Get some opt outs, clean your list up and get people engaged in the thing that is going to make you more money.
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