All right. So welcome back. Now, this is a tough one. Cause there are so many choices, right? I mean, we've done dozens and dozens of videos on all the different things you could do for marketing. But if somebody asks you Hey, or somebody, you know, gives you a scenario, let's put it this way. I only have so much money. I only have so much time, you know, I have these limitations. So what could I do if I could only do one thing, right. And that's a really good question because you know, one thing kind of leads to the next leads to the next, but here's my answer. Short and sweet. I, if I had a local business that had a front door, you know, brick and mortar, or if I had an online business that was e-commerce or in some way was serving people online. 

The one thing I would focus on was is reputation management. I would focus on review and how to get them. Now reputation management kind of has three prongs to it in my world. The most important pro is managing and being aware of what's out there. Right? So having a system in place that monitors all the reviews that are hitting both positive and negative and alerts you to what's happening because people could be getting reviews on Google, Facebook, Yelp, Yext, web MD. There's like literally hundreds of review sites out there and people are posting stuff all over the place. So monitoring that is incredibly important. Now the other piece of that puzzle is how to build reviews and build your reputation online so that you can rank and be, you know, sort of put up against the best competitors in your niche or market. And you can fare well, right? 

In order to do that, you've got to build your reviews and build your reputation online. So that's sort of the other piece of that puzzle, right? You got to manage it and you got to build it. Now, the other piece of this that most people don't think of, but for us is super important is once you figured out how to manage it and you figured out how to build it, and you're getting a lot of good review flow, right? Cause you've got a system in place. That's bringing these reviews on getting them posted online, where they're public is then how do you leverage those reviews? Now this is why, this is the reason why I say this is the number one thing I would do. If I could only do one thing to promote a business because reputation management and review management is really a secret flywheel marketing exercise. 

And let me explain why and what it means to you. The reason I say that flywheel marketing is because if you can get the, the whole system spinning and start getting reviews in, well, what do they do? They create their own gravity and new customers. Potential new customers will look at those reviews that you're getting and they'll want to be customers. And then they can leave reviews. And then the more people look at them and they want to be customers and so on and so forth. So this thing starts to snowball, right? That's why I call it flywheel. Now there are some other examples of flywheel marketing that, that, you know, we've played around with for years. And I love it when I strike out something. But one of the things that's so awesome about reputation and review management is everybody understands how important it is to manage these things online. 

But what most people don't understand is that it's one of the biggest flywheel opportunities for you and your business. So why is that meaningful? It's meaningful because if you can start gathering lots of positive reviews around your business, that means you're able to convert more customers and grow your revenue and bottom line every month. So reviews are really one of the one major thing. Like if I could pick anything, like, look basically getting reviews is free, right? Somebody else does the work, they write the review and somebody else hosts the review. So as a business owner, we really don't have any costs and all that. But we do have to do is make sure that we get the wheel spinning and we monitor and manage and reply and play along with all of that customer interaction to get the flywheel going and to keep it spinning, right? 

So it can create this gravitational force around your business and attract more and more customers. So if you're going to do one thing for your business, this is where I would start. And I definitely wouldn't stop here either. You never want to ignore your reviews and reputation online, and you never want to stop trying to grow and cultivate those social votes around your business. If this helped you figure it out where to get started or what to focus on this week, then go ahead and share this video and like the video. And I can't wait to see on the next one.