What Do I Do With Negative Reviews

Zack Greenfield • April 12, 2022

We're gonna cover what I do when we have negative reviews hit one of our clients review profiles. That could be Google, Facebook, Yelp or whatever the deal is. So I'm gonna tell you exactly what we do.

All right. So today's video. We're gonna cover what we do when we get a negative review. The first thing we do is take a deep breath and get into a place where you're not looking at it as a personal attack. Can't tell you how many times we've had clients get really emotionally upset and charged up about something that somebody said about their staff or their business or whatever the experience was. You gotta figure out. The first thing to do is to let all that go and look at the situation objectively and strategically. The best thing you can do with negative reviews is spin them in a way that gives you a chance to show how your business deals with conflict. And the thing that's amazing about that is it's a really great opportunity because we know from the data, a lot of people scan and zero in on reading negative reviews. 

So we have a great opportunity there to take that negative review and use it as a way to tell a bigger story about how our business handles conflict and customers that are upset. And the beauty of that is that it, those other folks that are thinking about doing business with you, what they can expect, if something goes wrong, are you gonna take care of it? Are you gonna take care of them? What have you done to change to make sure that these things don't happen in the future? So there is so much goal old and looking at negative reviews objectively and strategically, and letting the emotions be set aside and running it like you do at any other part of your business. With some practicality below this video, in the description, I'm gonna give you a link to our templated responses. There are a great starting point. 

If you're struggling with how to reply to a negative review, it really is an easy structure with that. And the template system that we've put together for all of our clients that you are welcome to have a copy of walks you through all of that. And it's right below this video. So go ahead and click down there, download that for yourself.
GET HELP TODAY
ISAS - Intelligent Systems As Service
By Zack Greenfield March 18, 2026
SaaS gave you a dashboard. ISAS gives you outcomes. The era of Intelligent Systems as a Service is here — and it changes everything about how businesses buy technology.
By Zack Greenfield March 17, 2026
Most businesses treat AI agents like toddlers with flamethrowers—either locked in a padded room or running wild through the warehouse. We built something different at our Scottsdale office: AI agents that work unsupervised within hard limits, then escalate when they hit the fence.
By Zack Greenfield March 12, 2026
You've got maybe five Scottsdale agencies bookmarked right now, and they all sound exactly the same. "Data-driven." "Results-focused." "Your growth partner." Cool—so is every other agency with a website built after 2019.
By Zack Greenfield March 10, 2026
Your restaurant's packed at 7 PM on a Saturday, and your marketing agency just texted asking if you can "jump on a quick call" to review next month's Facebook ad creative. They don't get it. They've never worked a dinner rush, managed food costs, or explained to a line cook why the POS system crashed during a reservation wave.
By Zack Greenfield March 5, 2026
Your Facebook ads are running during dinner rush and nobody's clicking because they're too busy trying to get a table at your competitor down the street. That's not a creative problem—that's a timing problem, and most marketing agencies wouldn't know the difference because they've never worked a Friday night shift.
By Zack Greenfield March 3, 2026
Discover how AI agents are reshaping marketing in 2025, automating the grunt work, and unlocking strategic growth. Real data, examples, and action steps.
By Zack Greenfield February 26, 2026
Learn 5 leadership strategies inspired by Apple's AI approach that any business owner can use to accelerate growth and avoid common tech pitfalls.
By Zack Greenfield February 24, 2026
Enterprise AI agents are revolutionizing business workflows in 2026. Discover stats, use cases, and practical tips for marketing leaders.
By Zack Greenfield February 19, 2026
AI-driven tools, rapid model cycles, and new consulting models are shaking up marketing. Learn what today’s business leaders need to thrive.
By Zack Greenfield February 17, 2026
Tired of chasing SEO tricks? Here’s why Answer Engine Optimization (AEO) is rewriting the rules—and what your business must do to win in 2025.
Show More