What Do I Do With Negative Reviews

Zack Greenfield • April 12, 2022

We're gonna cover what I do when we have negative reviews hit one of our clients review profiles. That could be Google, Facebook, Yelp or whatever the deal is. So I'm gonna tell you exactly what we do.

All right. So today's video. We're gonna cover what we do when we get a negative review. The first thing we do is take a deep breath and get into a place where you're not looking at it as a personal attack. Can't tell you how many times we've had clients get really emotionally upset and charged up about something that somebody said about their staff or their business or whatever the experience was. You gotta figure out. The first thing to do is to let all that go and look at the situation objectively and strategically. The best thing you can do with negative reviews is spin them in a way that gives you a chance to show how your business deals with conflict. And the thing that's amazing about that is it's a really great opportunity because we know from the data, a lot of people scan and zero in on reading negative reviews. 

So we have a great opportunity there to take that negative review and use it as a way to tell a bigger story about how our business handles conflict and customers that are upset. And the beauty of that is that it, those other folks that are thinking about doing business with you, what they can expect, if something goes wrong, are you gonna take care of it? Are you gonna take care of them? What have you done to change to make sure that these things don't happen in the future? So there is so much goal old and looking at negative reviews objectively and strategically, and letting the emotions be set aside and running it like you do at any other part of your business. With some practicality below this video, in the description, I'm gonna give you a link to our templated responses. There are a great starting point. 

If you're struggling with how to reply to a negative review, it really is an easy structure with that. And the template system that we've put together for all of our clients that you are welcome to have a copy of walks you through all of that. And it's right below this video. So go ahead and click down there, download that for yourself.
GET HELP TODAY
By Zack Greenfield July 30, 2026
AI-powered ads are booming, but identity security threats and ballooning costs put your brand at risk in 2026. Here’s how business leaders can win.
By Zack Greenfield July 28, 2026
AI layoffs spark hiring regrets, Gen Z demands authenticity, and brand equity matters more than ever. How to win in the new 2026 marketing landscape.
By Zack Greenfield July 15, 2026
AI website builders like Canva 2.0 promise speed and ease for business owners. But can instant sites still deliver brand impact? Here’s what you need to know.
By Zack Greenfield July 9, 2026
AI-powered ads are booming in 2025, but rising regulations demand total transparency. Here's how to stay compliant, creative, and competitive.
By Zack Greenfield July 8, 2026
AI coworking tools like Claude Cowork and agentic stacks are reshaping productivity in 2025. Here’s what leaders need to know to stay ahead (or just catch up).
By Zack Greenfield July 1, 2026
Patriotism isn't just for flag-wavers—it's the next-level strategy brands are using to earn loyalty and dominate markets in 2025. Here’s how (and why) to do it
By Zack Greenfield June 23, 2026
For business owners: Why operational AI—not shiny demos—drives real marketing impact in 2025. Stats, stories, and simple strategies you can use.
By Zack Greenfield June 11, 2026
Learn how to build a content pipeline with AI automation that actually works — without wasting hours on tools that go nowhere. A practical guide from Zack Greenfield Company in Scottsdale, AZ.
By Zack Greenfield June 9, 2026
Curious what social media management tools agencies actually use? We break down the top platforms, what they do, and why the right tools in the right hands get your Scottsdale business real results.
By Zack Greenfield June 9, 2026
Forget the buzzwords. These video marketing trends for B2B companies are broken down into real strategies that small business owners, restaurants, and medical practices can use to get more customers — starting today.
Show More