Why Routine Sucks

Zack Greenfield • March 12, 2022

Today we're gonna cover how routine can actually work against you, and sort of suck you in trying to get some special things done. 

So a lot of the things that we've talked about on this channel involve repetitive and being consistent. And it's definitely one of the things that is important in your marketing and growing your business is to be consistently hitting those action items and what that can do you for you and your team is create a lot of routine, which can be great for certain tasks. You want things to be re replicatable and consistent and repeatable in your business as much as possible. The downside of making so much routine, though, is that you lose space in and in your week to potentially be creative and come up with new approaches to your business and your marketing. So there is a way to inject that into your routine. So you can have some space where there's actually no routine. So one of the things that I like to do is find a time during the week or in some cases, it might be every day where you actually schedule an open space that doesn't, isn't tied to getting a task done or some other, you know, routine thing that you need to do. And during that time, you can brains storm and come up with new creative approaches for your business. So don't forget to give yourself space, to be creative and break out of your routine while you're still being consistent and hitting those marks that you need. So you can keep pushing your business forward on the tasks that you've already identified are held you succeed. There's always more, and you need to explore those by being creative.
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