Do I Need a Video on My Website
Zack Greenfield • March 8, 2022
In today's video we're gonna answer the question that is just killing so many business owners - Do I need to have a video on my website?
It's no secret that video is a powerful marketing tool for your business. And the question is, do you really need to have it? Do you need to go through the hassle and the expense of producing a video for your business product or service? And the answer is yes. And here's why I pulled some cool stats off the way. Did a little bit of research. I know this from our own data, that pages that we build, that, that use video in the landing or in the, you know, explain the servicer product, get tons, more of engagement, but they also hold visitors on the page a lot longer. So you even if they, even if they're there and they get played, we do a lot better with bounce rates and other data that we're watching. But here's what I found on the web - If you have a video, people will spend four times more time on your site than if you don't.
That's awesome. And that they will visit three times more pages on your website. If they start with a video, right, compared to traffic, that lands on sites that don't have video. And, and this is huge. You can reduce your bounce rate by almost 80 P percent by using video on your landing pages. So the numbers don't lie. If you're not running a video on your website that welcomes that visitor and starts to engage them or videos that explain your products or services or videos that help with onboarding and all these other ideas that we've used. And that we've talked about on our channel and other videos, then you got to get started audit. So go ahead and like this video and subscribe, because we'll definitely make some more videos about how to get started with your first video and, and talk about where to go. If you just don't even know where to begin, but go ahead and start with thinking about what you can put on your homepage or your primary landing page to engage and capture those visitors, get them on the page longer and engaging with more and more of your content.
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