Today we're gonna talk about email send rates, and why you can't send one email every month and expect to get anything out of it. We're also gonna talk about how much you can send. This is a question we get all the time, so stick with me and we're gonna figure it out. 

So the question that we get all the time is how much, how many emails should we send or can we send? And, what's enough. What's too much. Well, the title today's video is why you can't send one once a month and here's the reason. And then we'll just start with that. The reason you can't send one once a month and get anything out of it is because most folks that opt into your email list, legitimately aren't even gonna remember why or what it was that got them on that list. If a month goes by, unless you're a well known brand, like the gap or Nike or something like that, then they go, oh, okay. I remember I, I own some Nike shoes and I must have gotten on their email list. That's fine. But for the rest of us, local business owners, we're just not that memorable typically. 

And we can't let that much time go by. So that bounces us to the other side of the question here, which is how much can you send? And there's some, good research out there that will tell you a few things about this. Number one, you can't really send every day without aggravating people. Now, there are some exceptions to that role. For instance, if they're in service with you or they're being onboarded, those are exceptions. Like if they've just enrolled in something that they expect to be getting like a course or something, they expect to be getting something every day, that's an exception right there. So there are logical exceptions to that. But from a marketing email to endpoint, you can't send, 'em like an offer like a sale thing every single day, because that just people off and they're gonna wanna unsubscribe or worse than that. 

They're gonna mark your sending address as spam. And then that can cause you some problems with getting deliverability. So nobody likes that. So then we go back into the thing, like what's the sweet spot, right? And here's, here's my thoughts on it. And we have a pretty good amount of data here to, to support this. We think, and typically most of our clients can get away with one to two sends per week. Now here's the caveat on that guideline. Typically we recommend that you send one offer email only for every five total emails sent. So the other way to express that is that you're only asking for sale or making an offer 20% of the time that you're sending out emails. So what that means is, well, what are you sending with the rest of this stuff, right? And the answer to that is you're giving helpful, relevant content and information that is, relevant to that person's needs and what your sell, what the service or product is that you're in to. 

So if you wanna create a bunch of offers, say for the next month, the best way to keep the list warm and receptive and opening your emails is to continue to train them by sending them good, helpful information. Then once you send them an offer or a sale or some sort of cross sell upsell or down sell, you're gonna have a list that's trained to open and is receptive to your communication. So that 80 20 rule on offers versus helpful content really helps to keep the list, working for you and receptive to your offers. And then you take that and go to the one to two times a week. There are times if you have a big announcement that you can push that to three times a week or more, but you start running the risk there of  people agitated. 

So those are the guidelines, but don't get lazy and just send one email per month because you're not gonna be memorable. You're not gonna have a nice warm list that you can engage. And you're not really helping anybody by doing that one a month stuff that that's 10 years ago, and you're not gonna get any attention for that. And it's just gonna seem out of left fee yield. And people are also going to say, why was I on this list? Maybe I'm not supposed to be and potentially market as spam, or you get a lot of unsubscribes, cuz it just seems random. So go ahead and use those guidelines, set up your send rates, check our other videos about how to come up with great topics so that you run out of ideas for good content based emails.