Hey guys, it's 2022 and the same old question still exists. What do I need to have above the fold on my website now above the fold. If you don't know means when you land on the page, what is showing above the line at the bottom of the screen? And this applies on mobile, on all desktop computers, you're gonna have a line there. Anything below that line,  is considered below the fold. So in this video, we're gonna talk about what you must have above the fold and those critical ingredients. 

So what do we gotta have above the fold on our website page that we're gonna land people on? And now it doesn't really matter to me what the page, uh, is for could be a sales page, could be a home page, could be a blog page, could be any of those things. But here's the answer to the question above the fold. The first thing you've got to do, and you've got to have is appropriate messaging, a title or a header that tells people that they're in the right place to get what they want to get. So remember everybody that's on the internet is looking for things that they want. They either want information, they wanna buy something, they wanna shop for something in general, they wanna solve some sort of problem. And that's why they're online to begin with, right? So the first thing we've gotta have on that above the fold real estate, which is so valuable is thing to establish relevancy with the visitor so that they know that they're in the absolute right place to solve that problem. 

And that problem may just be that they want to consume some content. And in case of a blog page, you just want to put on there, this is our blog or the title of the blog or information out, yada, yada Y whatever that is so that they know they've landed in the right place to get the content that they're looking for. Right. It might be just something so simple as that, the sales page a little bit more to it. And on your homepage, the same thing, what does your business do? What problems do they solve? And I've said this on a lot of other videos, but as it becomes, you know, it really gets dialed in. And you've got to really ask yourself that hard question when you're dealing with this high value real estate above the fold on your homepage, are you establishing a relevant connection with that visitor right away? 

So that's the first thing. And then the next thing that you need to consider is easy navigation. What is the next thing the visitors should do once they know that they're in the right place, they know they're in the right place. The next natural thing in their mind is what do I have to do to get this thing? Now it may be, if they want to get content, do they scroll, scroll down to read more, click here, to read more. Here's some stuff to read now, right? All of those potential actions need to be front and center so that they know exactly what to do next. And if it's the case of a, a homepage, well, you may wanna some menu options and we're down to three or less on most page designs that we're doing now, like three or less menu choices. So if you got a lot of stacked up menu stuff, you wanna get those down to, you know, shoot for less than five menu choices possibly. 

And I'll give you an easy kill on this video, condense your are contacting about page into one. If you've got two of those, just crush that down into one that helps a lot of people get rid of some extra stuff at the top of the website. And then, uh, you know, the other, whatever those three are, that your main choices make sure that those are choices that are gonna not only help the person solve the problem, but also get them into your funnel and, you know, move them along in your objectives and the best way that you can be in service to them, of course, and sell them whatever the product or service is that you're in the business of dealing. Okay. And then I think the third thing that you've got to have, and that we certainly recommend is great imagery. That's going to capture and engage that visitor, you know, and, and be identifiable to them for whatever it is that you know, their, their tribal affiliation, if you will, in some cases, or even if they're just looking for something awesome, like a product that you're showing that visually the, that they're able to get that, and that this is the exciting place to, you know, get, you know, get access to this, this widget or whatever it is that, that, you know, that is the topic of the day. 

So those are the sort of three key things, you know, establishing relevancy, being very clear about what the next things that the visitor needs to, to do, to get what they want, and then establishing a visual connection with them in the space that you have. It's mobile, you got a little less space to work with this desktop. You do a lot of cool stuff with hero shots, hero videos, you know, inset, video, uh, inset, pictures, sliders, you know, there's a lot of choices with if those homepages, when you're working on desktop, you know, you got more screen to work with, but those are my three recommendations and definitely the ingredients I'm looking for on that above the fold real estate. So if you got issues and the whole thing looks kind of convoluted and it's not working well, and it might be confusing, go have ends to give you some feedback or some sort of neutral parties ask your customers and clients. If you know, they'd like to see different things on the website, solicit some new ideas. If you're feeling like you're sort of stuck on what to do. And of course, if you ever need help, go ahead and post down below this video. And I love to reply to those. Go ahead and like this video and subscribe to see us on the next one.