All right, guys, welcome to the desktop environment here, where I can screen share our map. And we can take a deep dive into how the elements all tie together. So this is just to drag this down. This is our big project map. We've been all over this over the last several videos. And today we're going to go down in here and we're going to focus on the lower section, which is our retargeting. And we're going to take a look at a little bit of the cross sell stuff here, which is also retargeting. And we're going to look down here at some of the Facebook and social and,  our, our direct offers. So sometimes we got to stack these and I'm going to explain it, but I just want to highlight the pieces that we're going to be talking about today, up here on our last video, we finished up our cold traffic sources and how that kind of cascades in. 

Now, this right here is important to highlight today because that is a representation of our sales landing page, or maybe your home page or wherever it is that you drive traffic in order to set all this retargeting stuff up, we need to pixel track. We need to set up tracking, you know, and pixel or tag, if you will, depending on the system, this page. So that visitors hit this page. Now I can't stress enough how important this is. If you're running any kind of business that relies on your website to, you know, engage your new customers and for almost all of us, that's everyone. I mean, I'm being a little rhetorical here, but to me, if you're going to do any advertising, any paid advertising at all this conversation today is more important than anything else. And why, because you're going to spend money and time on all of the stuff we talked about last week in our previous video on getting people to see your business. 

It goes without saying, you're going to try to get traffic there either by referral signage, mailers emails, posting, and spending a ton of time on Instagram, you know, taking cool pictures and all this stuff that everybody's doing. You're going to waste all your time. You know, maybe a waste, but you're going to invest an incredible amount of time, right? And what's going to happen with all those people. Well, yeah, you're going to get a hundred people on your webpage and I'm using a round number to give you some percentages. So you're going to get a hundred people on your webpage. If you're like everybody else on the internet, you're maybe get two or three customers out of those hundred on the first pass. Now here's what you need to know. There's another one, seven or even 12 customers in that hundred that you won't get in, unless you follow up with them and stay in front of them. 

Well, if they didn't sign up for something on a sign up and opt in which we show right here, and they just bounced after taking a quick look for whatever reason, it doesn't matter. Everybody bounces off of web pages. If you don't clip 'em with some sort of tagging or pixeling and start sending them through some,  retargeting, you lose who's that 97 or 98 people. And whether they come back or not is debatable. If you follow up with them, you got a chance at grabbing the other 11% of potential customers, 11 plus percent. This is an old sales and marketing known quantity that the money is made in the followup every week can hook one or two customers on the first pass. If you're doing a decent job, but the bulk of your business growth and revenue is gonna come from being a great follow up person. 

You gotta be a great chase person. So this conversation we're having today, and what I'm showing you today is all about that. And that's all this right here. So right here, you know, they get pixeled above this and then they get added to campaigns. The big campaign that I like to run for, you know, your team long decision, a local business, like, and for us ma you know, healthcare or veterinary, or, you know, local medical services and so forth, we're going to run a 30 day and sometimes 45 day advertising sequence after the visitation event. And we do it. And I think in a really great way, we change and rotate the ads. Every two to three days, we do maybe 10 or 15 different variants. And inside those ads are couple that have direct offers. And you can see those indicated by these green lines. 

Cause it was direct offers are going to link back to an offer sales page too, for that person to, you know, capture or get the offer so to speak. And then the rest of them are going to be our three types of ads. And you guys need to go back to that video. So Angie, let's get that video up on this, screen here, I guess maybe over on the right let's, let's get up the video. That talks about that because we need, these ads are built on our three must do ads that we always insist. So you're going to have a social proof, social remarketing ad. You're gonna have a branding ad. And then down here, you're gonna have a direct offer ad. And we're going to cycle those as we go through our timeline, right? So here's our little texts on timeline. 

This shows a 30 day cycle branding, reputation ads, and then we've got some direct offer stuff right here. So we're showing them what other people think about your business. We're showing them just the brand and what you're associated with your benefits, you know, like what, what problem you solve. And then we're giving them an offer 10% off 25, whatever it is that the client can do. That's the core retargeting absolutely must do strategy for every business. If you're not doing that today, drop everything you're doing and get that plugged in. If you need help, give us a holler. And of course we'd love to help you, but this is just like no brainer stuff. The cool thing about it is not very expensive. That's the other thing that you need to know retargeting is relatively affordable advertising because you're only hitting, you know, an identified audience. 

You're not bidding against some other bunch of other people to get placement. I mean, you got a bid for placement, but you're not bidding for like high dollar keywords and all the other complicated. Stuff's pretty straightforward. Then, you know, we got to go out over here on Facebook and Instagram cause they got their own little ecosystem. So this is a representation of the, you know, the entire, this is internet retargeting. This is fishbowl in Facebook's fishbowl, Instagram, Facebook, fishbowl, right here. We have to do that a little differently and I'm not going to lie for healthcare and stuff. It gets complicated because of their policies. But on this stuff, you know, we're able to buy wholesale and you can, you can get this done for any business. You got a little bit more flaming hoops to deal with down here, but it's still can be done. 

And then over here, we've got some offering. Sometimes we do seasonal or specials, you know, that stuff. That's like not part of the normal kind of formulaic layout. And we want to, we want to hit something unique or that seasonal, perhaps, you know, like a Halloween or Valentine's day or, you know, like a, if it's a med spa thing, you know, the Springs a big time, everybody's about to get back and into their summer look. So we're going to do seasonal stuff. We'll just lay that campaign right on top of this campaign. So the person, you know, the visitor's going to get added to two campaigns and sometimes three campaigns at the same time. So they go into the Facebook, Instagram, fishbowl, they're going to see ads they're out on the internet. They're going to see ads. And they're going to see more direct offer ads that they're seasonal. 

If we're running a third leg right here. So those are this piece right here, this big one in the middle. This is mission critical for you. If you're not doing it, this is mission critical. These are display ads, so important to keep your brand imagery in front of those 97, 98 people that didn't buy when they hit your homepage, but likely still have the problem. And what you need to do is stay in front of them for a month so that when their paycheck hits or when they finally have time to pay attention, or when the problem gets a little bit worse, your, the person they're thinking about and they're going to come buy from you. And then these other ones are what I consider, you know, both for the bonus points, try to set this up. And then if you get this running well, then you can start talking about layering in another set of offers that might be special or specific to a special time of year, for instance, or just some part of the business that you're trying to grow, like a new sales channel, new product line. 

You can run that separately so you can track it and so forth. So get that going. This is, this is how you crush your competition. And thanks for watching this and we'll wrap it up here in a minute. All right, guys. So that was the fourth finger on the five fingers of death. That's your retargeting leg. That's, you know, in my opinion of all your paid advertising, that's actually where you start. It probably should have been finger number three, but it's finger number four. For whatever reason, I thought that probably everybody wanted to hear about the cold advertising thing because that's where people really panicked about is getting any traffic at all. But when we set things up, when we have a client that's going to come and, and you know, that comes on as an advertising client or existing client, that's, you know, working on another service with us and they decided they want to do paid ads. 

We immediately set up the retargeting piece first from a setup standpoint. And here's the reason why that's not going to start triggering until there's traffic, but we set it up first because we don't want to lose any of the traffic that comes in. Once we turn on our cold traffic. So we're going to start blogging. We're going to start making videos. We're going to start posting. We're going to crank up their social accounts, or we're going to just straight up buy, you know, start bidding keywords or buying cold ad space on a media buy. There's no reason to even go there until we know that we are following up with every visitor. That's going to get into that net. So when you want to crush your competition and you want to start leading the market for your niche, for your business, this is how you're going to kill everybody. 

Because anybody that's shopping in your niche, whatever service you provide, touches your website. You're going to be all over them for a month or 45 days. And I'm promise you most small businesses or medium businesses. Aren't doing this type of sophisticated advertising. It doesn't take a lot to set up, but it is worth its weight in gold because there's an 11%. There's about 11 plus percent of customers that you're not getting when you don't do this. And for most businesses, that's three times the business that they currently have, who doesn't want that 300% growth by just doing one strategy. That's, that's what the numbers would show us. There's there. It is known that if you follow up, you're going to get another 11, 12, 13%. And on the first pass, you're just only going to get two or three. So just don't ignore this stuff. I can't even stress how important it is. Every client that we work with, I've had this talk with, most of them run this strategy, even when they're not running other strategies, this was the one nobody gives up on because it's so important. So go out there and get them. If this video helped get your head straight on where to start, go ahead and give me a like, and we'll see on the next one where we're going to finish the fifth finger, which I guess it would be the pinky. And then you will have the full weaponry to go out there and conquer the world. We'll see you on the next one.