So welcome to the desktop. So this is our, map. That's been part of this whole series, and today we're gonna, we're gonna focus in on the messaging part. And I say messaging, because in this case we're definitely looking at emails, but they could also be text messages, right? So messaging just kind of covers both realities and, and frankly, both work well. And we have up in here in our review system, we definitely have a lot of SMS going, we have that going on right here. So this is an example of some SMS in this messaging group right here. We've got all this email stuff. So here's the minimum that I think is really important. And you know, one of the things with email in general, that's challenging is, you know, when do you start, is the question like, you know, and my answer to that is the many, you have one email is a good time to start. 

Certainly if you're sitting on a list of, you know, you know, even 500 or a thousand emails, which would by most errands be kind of the beginning of something, but it's still a small list. You know, you need to stay in front of those people and be talking to them and don't let that list cool down and get iced over because then, you know, by the time you start emailing them again, they're sort of like, why am I on this list? And no, no, no, no none. So you really want to stick with people. And it goes into that same, you know, methodology that I'm always talking about, which is staying in front of people, dripping on them and being the being there consistently over long periods of time is going to earn you a lot more business when they have a problem come up in their life that you can solve. 

Right? Because timing is something, remember, we've always talked about timing is the variable you can't control, but you can control your actions around that. So this is a great way to automate those actions, make sure you're communicating, giving value and staying in front of that person so that when the time comes that they need you you're there. So the first one I really like to have is anytime you get a new, and this is written up as new patient, but new client, new customer, you're going to, you're going to want to put them through what I call an indoctrination. So that looks a series of emails that we typically do these out like two weeks to three weeks. And they're kind of the time on this as punchy it's one every other day. And what we're doing in this indoctrination email series here is we're indoctrinating them to the business. 

We're teaching them everything about the business. And that could be lots of different things like why it's founded the other locations, different services you have, you know, the cross sell upsells and down sells that you may or may not offer, right, or that you definitely need to be thinking about. So those are all in there, basically how to deepen and, and, you know, solidify that early part of the relationship with a new customer. This indoctrination series is really important. One of the things we personally do here is our indoctrination series shows our clients how to work with us and get the most out of, our, the relationship with us. So what tools do they have now that they've come on board? Where do they get those? You know, these are videos you can watch to teach you some things, you know, all of that stuff just added value. 

Really the plane of that is not necessarily to make you more money, but to make them more aware of the opportunity they have inside this relationship with you. So I, I think, you know, seven to 12 emails, 10 to 10 days to two weeks to try to get it all done inside that you can definitely do video in here to add a lot of dynamic content, you know, send them email with a video welcome video. Here's how to do more with us video something you may not have known about us video. You know, here are the tools you have as a customer video. Here's our programs you want to enroll in, you know, rebate points, loyalty, all that stuff, all in this indoctrination series. The next one is this big warmer. So after they come out of indoctrination.  After they come out of the indoctrination series with all of this and right here, you'll see, we even have a followup phone call. 

That's triggered on this one, but after they come out of that, we want to stick with them for the longterm. So they bounce up here to this long email series and in this case, and this is what I love to do, especially for our medical offices, you know, in our, our kind of core business is we, we set up almost a year's worth of consistent emails that are going to be value, add, you know, timeless content. This is evergreen content right here that always applies to whatever your niche is. Whatever your niche might be. This is the, you know, the Val the time honored material and content that, you know, you can give, to your clients. So, you know, if you run a landscaping business, this is, you know, a year's worth of, of cool stuff. And if you set this up in a good system, if it is seasonal, you can actually have these trigger based on time of the year. 

You can have them trigger based on enrollment. You can have them trigger based on some programmatic stuff, or you could have branches in this campaign. Like if somebody expresses interest, you can add in a couple more along that interest line. So there's a lot of creative stuff in here, but again, minimally, you know, my belief and what we encourage and do a lot of and typically build for most of our clients is somewhere around eight to 10, eight to 12 months worth of content. And I like to set them at about every five days. And so I don't, it's not once a week, it becomes random. So that they're, you know, they're not getting in a ritual thing with you. They keep hitting on different days of the week and so forth. It's kind of like a mixer timeframe. Five days is, you know, not, synced with any sort of calendar or weekly event. 

So it's just kind of start to randomize. So I love that strategy. And, so, you know, if you want to do, you know, a year's worth, you know, it's say 350 divided by five. So, you know, that's what you're going to need to come up with. So, you know, this is a kind of a beast and, and people, you know, are always tentative about having to write all this stuff, but I promise you if you've been in business for awhile and you've been serving your clients, you actually have this content. The other thing is you can outsource the writing or get somebody involved or get somebody like us to help you set it up, build it and get it working for you. The beauty of this is you can sleep at night all the time, knowing that your existing customers are always being communicated with this is a huge safety net for your business. 

That somebody that does come in, stays in this is your force field against your competition. This is prevents them from jumping the fence and feeling like they ignore you. They're being ignored. They're not important to you get them on a list and make them feel important. And then every once in a while, down in here somewhere, pop them a little, offer, a discount to get them back in, if you know, and there's nothing wrong with that. But in general, this is really just about giving, and staying in touch and being proactive on your communication. It sounds like a chore, but I promise you that it's part of the bigger five finger approach that we have here on our big map and ignoring any one of these really, you know, kind of has a exponential negative effect. It all works together well, when you start cheap and out because of workload or some small costs and stuff, you really kind of start hurting yourself. So do get on this indoctrination series first and then work on this and then fit. You know, you got to automate this stuff. So you got to have a good email platform that you're working with. If you guys need help with that, of course, reach out to us. And, let's just do a little wrap up and then, and I'll leave you with this to, get started on, 

All right, guys. So that was the layout of our entire, you know, kind of the minimums, I think are important for messaging. And you may do those with SMS and email. You may do them just with email and either one is fine, but I'm telling you that, you know, years of working on this stuff, businesses, my clients that set up robust indoctrination and long tail warmers or followers secret series is, are always doing better than the folks that have resisted it and aim, you know, there's just nothing like being a good communicator with your clients. You need to protect yourself from your competition, be there when they're having trouble, so that they feel like you're not, you know, that you haven't ignored them. So get out there, get started on that. I'm not even going to recommend a platform if you guys know anything, but there's plenty of options for email platforms and so forth. 

Figure out what your timing and your requirements are. If you need help, we're always here for you. And hopefully this kind of gets you motivated to take control of that stuff, because one of the things I'll leave you with is setting it up now and then not having to do much with it for the next year is the best feeling ever feeling like you've got a scramble every week to post social media, oh, somebody's got to write an email. I get all this crap automated as much as possible so you can get back to running your business and serving your customers and figuring out how to drive profits. If this videos helped you out, go ahead and give me a, like, I love that. And we'll see you on the next one. Thanks so much for watching.