WATCH ON  YOUTUBE

Welcome back guys. I got another one for you. So again, creative stuff that I sniped on the fly. And we're going to do ad hacking here. This is a cool piece. I think if you've got a business or you're trying to promote anything, really, this is actually a pretty cool idea. Not like a brand new concept, but kind of a unique piece. So let's take a look at it in a second here.

All right, welcome back guys. I got another cool ad. This one's actually a takeaway piece. So we've seen those pens and all this other stuff. So it's not really a new realm for advertising, but I liked how this one was done. So let's take a look at this thing. Alright, so this thing is a little pop topper, beer flipper, soda opener, and really pretty cool. Now, I don't know if you guys have seen these or not, but this one is made out of metal and it's pretty heavy. It's about the size of a credit card and it's a really nice giveaway and don't, it's not something that somebody's going to throw away. So this kind of the old pen game, we've seen all that. You do a pen, you give out pens. I was just like old school. This definitely more clever. And it's kind of with this vibe, which is this little hotel chain place up in Colorado.

And I'll show you the back here. The back is kind of like their slogan, lifestyle deal, live outside, go explore. So there's a couple of things going on here with this ad that are really important despite its unique placement and what's going on. So for starters, it is a lifestyle play. There's no direct offer here or anything like this. This is kind of like a brand brand control thing, but let's think about this psychology here and decode this thing a little bit. So as business owners, I don't care if you've got a product or a service or whatever it is you do, it's important that you position your product or service as a way, and it should not, I'm not telling you to be fake, but your product or service should help your customer in their transformation to where they're going to this better place to be smarter, be happier, be more fit, be this, have the ability to do this.

We've talked about the drill and the hole and all that stuff. This is a little different than that. This is about the hero journey. And some of the best brands in the world are lifestyle brands or have really wrapped themselves around this idea that their customers are on this heroic transformational journey. They're living their best life. And this ad right here particularly does a great job of supporting that. So how does that work? So if the customer's having their heroic transformational journey, what are we doing as people that are selling stuff? Well, we're supporting and or guiding them. So in the case of services, you may be guiding counseling, coaching, those are all the words, but really you're a guide. So there's the whole Star Wars metaphor for that. You're like the OB one and the customer is like the Luke Skywalker. So there you go.

I just dated myself. But point being here is that this brand, their customer is an avid outdoor person. And so they kind of call that out, live outside, go explore, do your thing. And we are, we're your people. We're going to take care of you while you do this incredible stuff, right? We're the helpers, we're the guide, we're the supportive team that you need to go on this heroic story arc of your life. So that's really the psychology with this. That's why it resonates so well with many people because we put ourselves in that position. We put ourselves here living outside, going and explore. Where are we going to sleep at night? Oh, we're going to sleep here at the lodge, I guess loge the lodge camp.com. Alright, so anyways, check it out if you'd like to go to Woodsy Outdoor Places. Pretty neat spot.

But either way, a couple of good things here. So the takeaway, what kind of memorable stuff can we do as giveaways or that won't get thrown away or that stay with people that stick to them? It used to be the pen, but there's a lot more obviously to that. Now, clearly there's all sorts of swag things, but I like this particularly because it's not like a hat or something like that. It falls more in the pen category, which is a useful tool. And I love little cool tools that you can give to your customers. And this one is really much in alignment with the brand, right? This idea that you could be camping or something like that and you got open your beer, right? So there's like it fits well. So I think that's the thing is you could do pens, but maybe that doesn't fit well with you or whatever. Or maybe this doesn't fit with you, but the idea is good, but making it fit and resonate with your brand is just as important. Just not to do it for the sake of doing it, but to do it well. And then in this case, we learned a little bit here about copywriting in so much that we're identifying that story arc of our customer. Okay? So think about that stuff. If you guys learned a little bit here, smash the like button, subscribe, and I can't wait to see you on the next one.