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Okay guys, welcome back to Quick and Dirty. Today we've got another ad that is a display ad that I pulled it from my phone. We're going to pull it apart and see what's working, what's not working, and maybe what we can take away from this one for ourselves. Let's get into it right after this.

Okay? Welcome back guys. Today we're going to ad hack this kind of strange one that I saw and it caught my eye and I knew that it was worth looking at because it's something we struggle with all the time. So let's take a look here what we got. Okay, so I just like to kind of take a minute and look and see what's jumping out. Oh, you see what I did there? Okay, so jumpstart your fitness routine. Get the newsletter start today. So this one's interesting and the reason I pulled this is a very unusual ad that you see, well, I wouldn't say very unusual, but it's not typical. You're going to see good campaign spend on what's basically an opt-in, right? So they're driving traffic to traffic, kind of like our classic get the newsletter opt in. No, I think this one shocked me because frankly I've been telling people for years, no more newsletters, no more newsletters.

That's so two thousands or whatever because I don't think people really want news anymore. I think we get plenty of news. So I'm not sure it's the most appealing call to action. And I also don't think that news is an outcome that we're seeking. Get started today or learn more maybe. I don't know if get the newsletter would've been copied, I would've settled on. Now of course with all the ads, you could ab test the CTA part here, the call to action, we could AB test that and maybe I'd be shown to be wrong, but my gut is telling me on this one and some experience that get the newsletter is not really kicking butt here. So I think that was the problem with this. I think that's why I stopped and I grabbed it for us to take a look at because I just don't think that that really is going to do it.

I don't think anybody wants news. And I think if we're going to get into this fitness thing, I think our main goal here in the middle of the spring, and this is obviously springtime ad normal fitness season for fitness type marketing is like, let's get started or what do I need to do to get the results? And also let's go from the left here side because they did start with this image over here of some people doing this class. It definitely looks pretty approachable. I mean, one dude's exercising in a suit that seems a little weird. And then you got some different kind of body types and folks in there, a lot of demographic stuff. So I think the photo I could see where somebody in the creative department felt like this was a winner. Now here's why I don't think it's a winner. I don't think people want to do that.

I don't think people want to do the work. I think what people want is to feel great. I think people want to look great. I don't think they actually want to jump around in class holding a bunch of weights. I don't think anybody wants to do that, even though they're all smiling and stuff. Maybe it looks fun. I think we'll want the outcome with almost everything that we advertise for. So we want the result. So I'm not sure that that image even does what we're hoping it would do. And then I don't think that news about that is really what we want to do. So I guess at this point I'm pretty much just crushing this thing. I don't know what to tell you guys. I think this ad is maybe not the best stuff. I don't know. And again, I love to hear down on the comments.

Go ahead and trash me for my comments on this one. If you guys think otherwise, and this is the best thing and I don't have a clue, I would love to hear why, but I don't think people want to jump around a class with a suit and I don't think people want news. So I think this whole thing is kind of a mess. Now, the start today thing is weird. That must be a logo or brand, not the call to action because not the button and display advertising. Typically to get an approval, you need to have a company logo or source of branding on the ad. Otherwise it's not going to be approved on the advertising network. So I assume that this is the logo of some sort of organization or something like fitness health, I don't know. But I'm always perplexed by stuff like this because somebody's spending money on this.

Some organization or company or fitness thing or hospital group or I don't know who's funding all this, but it you're seems like it's not where I would've landed on the whole project anyways. So hopefully we can learn a little bit from this. Do you want to show in your advertising images the work that people are going to need to do to get the outcome? Do you want to show people running through the jungle with Yoda on their back to become a Jedi? I don't know. I think you just want to show 'em being like a kickass Jedi and explain the transformation process when you get 'em in the door and you're working out the deal. So I don't know that showing the work is always the best way to get people excited, especially in fitness. A lot of people are like, Ugh, I don't want to go to an exercise class.

I just want to be thin. I just want to look great. So that's the image part. And then this call to action thing, I think I'm going to stick with my ground here on this one. I don't think people want news anymore. I think if you have a thing on your website that's like get the newsletter, get monthly news or anything like that, I think you're missing where we're all at these days. I think people are pretty exhausted with news. I don't think anybody wants a newsletter. I think people want bite-sized piece of information that are actionable. So I think they want to learn more, see more, get more start for free, start now, get started, all those things. People want immediate results. I don't think that people are honestly going to click on this and be like, yay, I'm getting news. It just falls flat.

I think in today's context, I think in the beginning of the web, 95, 98, 19, let's say, floating into the two thousands, it seemed pretty cool to get a digital newsletter. You didn't have to get your hands dirty with newsprint and all that stuff. There was a moment there. I think we're way past that moment. So if you're doing this still, you might need to get with it and get into the whatever century we're in the new sort of Web3 0.0 or something. So let's put this one to bed a little bit to look at there, maybe to be cautious about. If you guys think I'm dead wrong on this, go ahead, hammer me in the comments and give me something that you want me to pull apart because I'm happy to try to decode anything that you might share. Otherwise, I will see you on the next one. Go ahead and subscribe. If you liked tearing this one apart, go ahead and smash the link button. We'll see you on the next one.