Today we're gonna unpack some quick copywriting tricks that you can take right after this video, go to your website and make some important changes to help conversions and engagement on your calls to action and on your website pages, content, headings, and titles. So stick with me and I'm gonna share what I know. 

I wanna share with you guys some quick rules about copywriting, that we are fixing almost every day for our clients. It's great to start and get draft content down on a webpage or get your title sort of, you know, outlined if you will, but then you need to go back and you need to tune these areas of your website. Especially if you have sales pages or landing pages, and you have calls to action. So we'll use some simple examples. Most websites will have some place where people could maybe sign up or get on an email list or something. And this is a, a legacy sort of activity that's been on websites for, I don't know, since the beginning of websites, people have wanted to get email addresses. I think so. I see this all the time on websites and the issue now is, you know, people don't want to sign up and just give their email away. 

I think we all know that I certainly don't just put my email into any old website anymore because you're just gonna get a ton of spam and we're all experiencing that. But as website owners, we definitely want to grow our email list, right? So we're gonna use this example of one way to audit that in context of what we're talking about here. The first thing you've got to do is make sure that the copywriting around your call to action segments in your site, your buttons, and so forth, they need to be in active tent. They cannot be passive. Okay. It can't be like passively written. So a good example of that is you might see on the, like that email sign in button submit, uh, my request or subscribe. Subscribe is a great example of, of a button that's been used for a hell long time might even be on your website right now. 

It's a passive word, subscribe. You don't want passive stuff on your website. You want to go into the active tent. So you're gonna take that button and you're gonna change it from subscribe to get on the list or get the thing that they're gonna get by signing up, which should be something cool, frankly. So, you know, you wanna make that active, get the thing, get signed up, reserve my seat, or, um, you know, reserve my space in the web is right. Something that is active. That is also, and this is the second big tip that is in the first person or personal to that, to the person that's using the page, right? What are they gonna get? And how would their, and this is the way to test this. What would their mind be saying as they were taking that action? Because that's what you want to trigger from a psychology standpoint in their mind, their thinking get signed up for the webinar. 

So I wanna are, so why not just put that on the button instead of some passive stuff, like, um, submit your webinar request or something like, that's just a bunch of hokey put what's in their mind on the button. So the button and their mind is working together. Okay. So let's just quickly review. We're gonna put things in the active tense. We're gonna put things in first person like POV language, right? Point of view language, what is in their mind needs to be in the headings and the calls to action on your page and this especially important when it relates to when somebody lands on a landing page, why are they there? And you wanna state that ex exactly what you do, but also in that active sense, in an active tense, excuse me. So let's say you're like a car washing company, right? That, that active headline might be, get your car cleaner than it's ever been. 

It's like hyper relevant. It's exactly what they're going to get. It's all an action statement, right? So this is the way that we want our copywriting on the website. So go ahead, take these couple of tips, go to your site right now and go through and pull off anything that is passive or in some vague, like third person, like people, uh, people love to get their car clean. Who are these people, right? That would be the, the bad version of what we just use it. Who are these people? It's not about those people or third person it's about your website and the one visitor. That's looking at it for the split second. And what can you connect with them mentally by getting your copy tuned up. So go ahead and tweak that stuff, get it sizzling, hot working for you. And I promise your site's gonna do better. You got better engagement and you'll get more conversions.