Everybody wants to have a great set of brand colors and their brand to look amazing online - on a phone, on a laptop, on tablet. You want those colors to pop. So today I want to go over with the process that we kind of go through to figure out how to get great pop colors for our clients and our own projects and share that with you. 

One thing I wanna say right off the bat, I'm not a designer, but I'm gonna share with you what I've learned about picking great colors for brands that we've done and stuff we've done here in house. So the first thing that I like to look at is what industry are we working in and what are the typical kind of branding pallets for in that industry? So let's give just an example, like if it's car stuff, lots of blacks, lots of reds, lots of grays, you know, primary colors like the yellows and things like that because those are associated with the automobile industry. So we kind of start with that vibe because we don't wanna come with something that, um, is hard for the consumer to understand when by and large they've been trained to sort of see things a certain way. 

So that's my first warning is as much as it is an invitation to be creative, don't go so far off in the left field that you gotta spend a lot of time explaining your brand and how it fits when it just doesn't look like it fits. So think about as you're developing your brand, sending a consistent message that resonates in a way that's well understood with the market that you're trying to address. So for medical, there's a lot of blues, light blues, and so on and so forth. And typically that's associated with a high level of trust. There are, and I'm not even gonna begin to dive into this on this video, but you can find this stuff very easily online, a whole lot of psychological associations with different colors. And you can sort of research that first. But I think looking at the organic, you know, kind of what's out in the field is a good tell about where to start. 

Then you've got to work hard to not just be an also ran and look like everybody else. So you gotta say, okay, this is the industry I'm in. It kind of has this vibe. Now, how can I differentiate myself a little bit with something that's a little bit special. So an example of that to go back to the automobile, you know, example we're using is we got a lot of blacks, a lot of reds, a lot of grays and yellows some primary colors, but you might be the brand that uses a little bit of purple in all that, and that still can fit in, but definitely can differentiate you. And so there's little places there where you can set yourself apart, but still, it all makes sense to the buyer and the person that's looking in at your branding. 

Now, the other thing to consider online is that we have sort of needs that are on a website, whether mobile or desktop doesn't matter and we need to address those needs. And one of those is buttons and calls to actions, headers, and the way all of the colors fit together. We want our branding to pop, but we also want our calls to action to stand out on the page. So that means that once we establish those sort of base brand colors, which is typically two to three, then we gotta go. And this is how we often do it and look at the other side of the color wheel. So if you pull up a color wheel, you guys can see that look at the opposite side of the color wheel to find something that's gonna contrast. And that's probably gonna be where we're gonna find our buttons and the colors we're gonna use for our calls to action so that they literally lift off the page visually. 

Right? So that's sort of the nice way to follow that process is to establish your base colors and then go look for your contrasting colors that you're gonna use as the ways to move eyes on the page, literally, to, to direct attention, right? Because that's what you need to be able to do on a webpage. And you need to have that in your toolbox, as you develop everything around your brand, this goes all the way down to even a simp, simple email message, right? So you have your branding at the top, your text, whatever background, if you're doing something fancy with the email, and then you want that button, whatever the action item on that messaging to pop in order to do that, you've got to find a contrasting color. That's gonna step off the page, step off the screen a little bit. 

So that's the next thing to think about when we're done. We typically end up with around five colors to work with, and those colors are gonna give us everything we need to design all sorts. Everything from print, digital, web pages, landing pages, messaging, emails and, and all the things. And that gives you enough to move around and create borders and headers and logos and, and all the buttons and call to actions and header text, and cool layers. And it all comes together. So I like having five. That's my, that's my bag. And I try to push for that with our clients that may not fall into where you feel like you're gonna end up, but I think it's hard to be anywhere less than four with all the things that we just talked about on this video that you need to just to contemplate. 

So go out there and read a little bit about color psychology. That's my suggestion, cuz that can help, but more importantly, look at your industry and what kind of that vibe is and start working off of that with your own creativity. And then the last piece is figure out how to get those contrasting colors into your brand palette so that you can get that messaging. And those calls to action that you need to have jump off the page, working in your favor so that customers know exactly where your actions are on all of the elements that you put together to help sell whatever it is that you sell. So hopefully this helped you a little bit today. I know it helped me. It's been a long process for me. Like I said, I'm not a designer and you may not be a designer either, but it doesn't take a lot to learn the basic sort of requirements, which is what we talked about today and find a designer to help you really nail down. I mean there's millions and millions of these colors to finalize and you gotta come up with a nice brand board and I can't say enough about having a professional on staff here. And if you're launching your business or giving your business a facelift, go find somebody that's qualified to do this. And if you can't reach out to us, subscribe to the channel, we'll see on the next one.