So let's get into question keywords, question keywords are effectively a variant of long-term keywords, right? So you have your core keywords around your niche. And today we'll use the example. Let's go back to our artificial turf installation example. So your, you know, the, the key, the core keyword to that is artificial turf, right? And, but there's also a whole lot of other long tail stuff around that. Now question-based keywords around that are going to start. Those searches are going to start with things like what is, or how to, or how much things like that. So they're always going to lead off with a little bit of a question qualifier, the typically core keyword, and then maybe some long tail extension. The question is, how do you find this stuff? Well, there are tools online and I'll give those to you in a minute that make it really easy. 

In fact, it makes doing this super simple. Now let's talk about the benefits though, why you want to do this. You want to do this because people that are asking a specific question in search, like what is the best artificial turf for dogs? What is the best artificial turf for kids? You know, those specific questions. Those are high intent queries from people that are really trying to make a decision or better expressed, really trying to solve a problem. And this applies to any niche. I'm just giving you one example today, we're using our little artificial turf example, but think about your niche, your business, what are the that you're typically getting, right? And then I'm going to give you a tools that you can use so that you can jump right in and start finding even more. But the, the, the person that is searching and using those types of intent-based questions really is displaying to the search engine that they have a real problem. 

Now, this wasn't as smooth on Google side until the hummingbird algorithmic update was launched. And that really brought in a lot more semantic, I guess, AI, if you will, or semantic results that allows Google to interpret full sentence based questions in the search bar, or even in voice based search. And that means that Google wants to return relevant content. That specifically answers those questions. This is where you can win on your site page content, and you can rank pretty quickly for some of these question-based keywords in your niche. Strategically. This is so important because not only are you going to be able to hook people that are searching, you know, potential clients that are searching, but you're also going to be able to give them an authority based answer because you know everything about your niche and how to answer these questions. So you're already going to build some trust and interest with your authority by having the answer to these core keyword questions on your website. 

So this is a really great place to start with getting more ranking done, because it focuses you on hitting buyers that have real problems that you can solve with your product or service. So let I'll tell you what I'm going to do. We're going to put some links in the description for the tools. So go ahead and scroll down and take a look at those. You'll be able to enter in your keywords or some types of questions that you think, you know, that are common, that you hear in your business, in these online tools and get awesome reports. So this is pretty cool stuff. I really encourage you to take advantage of this, a great way to get some action on your pages and some organic traffic pick that is relevant and probably ready to buy and really needs your help.