I totally understand that not everybody's comfortable get in front of the camera. I gotta tell ya. I do these these quick videos. This is the format that I was comfortable with, um, for years. And I, this is a little confession. Okay. I'm a strong proponent of videos in marketing. They do extremely well. They are the preferred media of almost every buyer right now. People would much rather watch a video. That's going to tell them the information they need, then read and research. That just doesn't sound like fun. They don't necessarily want to read about a product. They want to see the thing in motion. They want to see what it's going to do for them. If you're a service provider they want to hear from you, like, like in my case, uh, get to know you a little bit and, and having prove your expertise. 

So there really is no downside to making video. Now there's a lot of different categories on how to do it, you know, in this case, it's just me and my desk talking to you guys right here through the camera lens. Um, there's their slide decks. You know, there's a little animations, there's a lot of different ways that it can take shape how, but despite the format, despite the kind of production value, and the joke I make about these videos is there's no production value. Right? I decided that for my purposes, I wanted the, the main focus of these videos to just be on the me, sharing what I've learned and that's it. And there's like no production value. So, so there's like one light and a phone and that's it ultra simple. But you know why? Because I knew that I wanted to do this for my business and for our customers and people that I think would benefit from this information. 

But I also knew that I didn't want to put a bunch of obstacles in front of myself to do it. So the way to do that for me was to just cut it down to the bare bones and, and make it about what I was sharing, not about, you know, some sort of big Hollywood production and getting all stressed out about the, you know, that kind of, part of that piece of it. Now, there is a place to go for high production value. There is, there is, there is a time that that's important on this kind of video. It's not, and a lot of marketing videos, it's actually not, it's, it's a, it's a trap that people that, um, that I think we all fall into that we feel like, Oh, it's our business. And everything's gotta be super, super shiny, perfect all the time. 

And it's got to look really great, um, that there, like I said, there's a time for that, but the real truth is that people are interested more in authenticity and genuine information that helps them make a decision about how to solve the problem that they're having. So if you're like an air conditioning tech tech or something, yeah. You could have like a fancy, you know, corporate video about your business, you know, with all the trucks and guys in the uniforms and like, you know, this little, like whole thing, but that's, that's fine. But this, on the same note, you could get just as many customers on the roof, we're going to an air conditioner with your cell phone, just talking to people about how you're solving somebody's problem. And you just saved them $300 or something. That's just as valuable as the fancy video and probably in a lot of cases more because it's a little bit more believable. 

You have to remember, people are sensitive to things getting overdone now because they feel a little plasticky, right? So people are looking for the real nitty gritty, the real behind the scenes, dirt on how they can solve their problem. They know that there's a fancy ad campaign and there's a big company that has the budget to do all that. And they know they're being sold in that situation in a situation where you're just sharing your expertise and you get a little heads up and you're establishing some authority. They're not, they don't have that guard up. And they're more inclined to engage and, and start to be indoctrinated into your brand. Right? So the answer to the question, the title of this video today is do you need to make videos for your, for your business? And my answer to that is, yeah, absolutely. You should make videos for your business. 

But the second part of the answer is you can do it without stress. Now making a whole big thing about it, and you can still have it be a value. So you may not want to put kind of a raw video, like on the home page or your website, because you may have a fancy design website. And then that sort of dumps that down, but you may be totally okay to put some pretty raw videos on a YouTube channel like I do, or to put them over on some social pages, post Vermont, you know, wherever you are, LinkedIn, Facebook, Instagram, any of those types of spots that work for you, or that you already have some audience with. Right? So just pick your it's like time and place. And the main thing is that you're doing it and that you don't abandon it. It's the most powerful marketing. 

You really need to be incorporating it into your campaigns when you send out emails, like I'll just give you some numbers. We nearly double click through rate on emails. When the email is the invitation to watch a video, people are like, bam, click. I want to I'll watch that. Okay. Because they're just looking to consume more easy, easy media, you know, and, and learn about the thing. They didn't want to read the email. So you just put those links right at the top of the email, Hey, um, we made this video for you. So just click here to watch it. And here's what it's about. I don't even think anybody reads a here's what sort of alpha, I think they just click the video, but here's a, but I do know that the engagement level is double versus like a text email, or just an email that has a link like, Oh, click here learn more. 

And it goes to a webpage. Not nearly as my fun, make a video, tell your customers to watch a video. You'd be surprised how happy they are and how many of them do watch it and share it. Go ahead and take the leap. Yes, I, the answer is yes, big videos for your business in the way that works for you and that's sustainable. And that you can do a little bit every week. Cause consistency again, in your marketing is much more important than making one big thing. It's better to make lots of little things consistently than it is for you to make one big thing and make a big deal out of it is just give me like one shot and then figure you did your marketing for the year. That's bullshit. Don't fall into that trap. Okay. So if you found this informative, if it motivated you, if you're slightly inspired, go ahead and like this video, subscribe to the jail. Uh, go ahead and share it around for me.