And you got all these different, you know, segment the hell out of all the content and you got this service, this service, this service, this service there's service or service. And it's just all overwhelmed now at this point. So my suggestion to you, and one of the things we're been doing a lot for the last two years with our clients, content, especially websites particularly is to really stream those things down into, you know, the, you know, the buzzword today is funnel, but I like to introduce the idea that we really want to put the customer on a path. You know, the new person needs to be on a path. The idea of a funnel is, you know, you're aggregating large amounts of traffic that might be interested in X, less of them and are interested in Y less of them are interested in Z. And the small fraction of them are actually gonna buy the big thing or whatever, down at the bottom. 

So that's the funnel sort of metaphor. The path metaphor is a little different. When, when I say path, I mean, how are you going to give somebody that's new to you? Right? Kind of the off the street person that just got exposed to your brand clear stepping stones to get their problems solved. Okay. Cause they're, they're looking to get a problem solved. That's why they're shopping, right? They need a service, they need a product, they got something going on in their lives and they need you. Okay. And if they need you, how you going to give them one, two, three steps to get the problem solved. If you go past like three, you better have a damn well, you know, a damn good reason why there's four, five and six. So look at really look, this is, you know, kind of a homework assignment. This is a challenge to you. 

Look at your experience from a stranger. They hears about you like a referral, or they see an ad or something. They click. So they open door. Number one, they come to you. Now how many steps that are meaningful or necessary? Does it take for them to get their problem solved or to get into the problem solving cycle with you as the service provider or the seller of the product? You know, is it three steps? Is it five steps is 10 steps. And then are they dancing around from one page to the next? And then the other part of that is once you figure out how many steps it is that absolutely has to be, then are you jerking them around? Are they going, got to go to this web page and download a form. Then you got to go over here and watch a video. Then you got to click on this.

Then you got to enter a credit card number. And then you're going to get a receipt that has another download link. Once you fill that out, then somebody's going to call you. And then when somebody calls you, they're going to set an appointment, then we send you a calendar link for the appointment. And then that's your first appointment. Then we're going to get started. Like, is it like that? Or is it like you fill out your thing, you pay, everything's included in the email follow up that you're going to need. Uh, and um, one person will call you to confirm the day before, like one, two, three, four, right? You could see like do your best to uncomplicate the process as much as possible, make it friction-free super smooth, make it easy on people on a promise you to get a little lift in revenue. Okay. So if you thought this was information, information was valuable to you. Uh, I got 20 more topics right here from the daily grind of, uh, running the Margaret getting agency and all the cool stuff that we help people do well ahead and like, and subscribe to the channel, like the video, keep supporting us, sharing what we learned when you guys, so go out there and keep it.