Most important question you need to ask is, is this good for my customer, my client, or my patient? All right. So, well, let's put that into real world stuff here. Cause it seems like a kind of a, you know, a very obvious statement, but here's where the conflict happens. Okay. You will be working on a landing page or working on a campaign or working on an ad or something like that. And you're gonna think to yourself, I need to get more conversions. I need to make this ad get more clicks or I need to say something more compelling and on and on and on. Right? And a lot of times what will happen in the process of doing that is you go off on this Mimi trail. I need to get, I need to get, I need to get, and you forget that you're in business to be in service, right? 

So we all make money at the end of the day because we're in service. The only reason that one person makes more money than another person is legitimately because they are in service of more people. So if you look at the people that have accumulated a ton of wealth or businesses that are doing well, they typically aren't service to lots of folks. Okay? Now, if you think about it that way, and you take earnings as it relates to being in service, and then you go back to this campaign or this page, or this conversion that you're struggling on with your marketing and you frame it up that way, then it really becomes an, you know, there's a little bit of a conflict there between, well, I need to get conversions. I need to get prospects. I need to get leads. Okay. Yeah. We know all that. 

But the way that you get that is you don't want to get upside down on that deal. The way you get those things is by being in service. So that means that when you're designing your ad, you're designing your campaign or designing your landing pages or your web pages or your mobile pages that you're thinking about it in terms of what's best for my customer. If you go on that track always. And if you always use that as the litmus test for everything that you're making around your business, or even how you deliver your goods and services, your products, that you know, how you box things, how you ship things, how you, how people come in the door to your business, where do they sit? Are the chairs decent? They have to, you know, there's all these things. If everything you do, you just ask the question, Hey, is this better for my customer? 

And you can get to where the answer is a positive, you know? Yeah, make this change. It will be better then all the other stuff takes care of itself. So that's the only question you need to ask. You'll need to ask, how do I get more conversion on stuff? You need to look at the problem and in the eyes of your customer, what would be better? What would be the ad that they would be more interested in? What would help them? Because here's the thing you think about advertising. This is the other thing that's kind of upside down in this world. People have a bad connotation about marketing advertising as it's like, you know, often like, uh, it's poisoned with trickery and misleading messages and stuff. Well, that's true. There are definitely a few bad actors, but what's also true is that great advertising helps the people that need the thing that's being advertised, great advertising, uh, makes those folks be able to find the product and service more easily or understand it better or understand how it's going to help them better. 

Right? So the best campaigns actually help the buyer make that decision, take action and get the thing, you know, their problem solved, right? Cause that's what they're doing. They're trying to solve problem. That's why they come to you, you know, to fix their teeth or send them a nice shirt or whatever it is, they're solving a problem and you're going to help them. Right. Right. Those are fundamental things we've talked about on some of my other videos. So always ask that question is this thing that I'm doing right now? How can I make it better for my customer? Like how many clicks they need to go through? How many pages, how much bullshit registration, how many phone calls and all this stuff, get it down to where it's the best for them and you're going to do great. Okay. So if this helped cleared your head a little bit was inspiring and you liked the video, go ahead, click and like it, subscribe to the channel. Don't miss out on the next one. You on these topics and, you know, turn on your notifications and all that. Or they're always trying to drop a few every week. So we'll see how the next one, make sure you pay attention to your customers.